How to Create a Video Tutorial for your Business

Hi there, I'm AJ from HubSpot and today I'm going to discuss how to create how to videos. Pretty meta if you ask me. And if you enjoyed this video, don't forget to like it and subscribe to our channel. Post any questions or suggestions you have about making how to videos in the comments below. Have you ever learned how to do something with the help of an Internet search? My guess is the answer is yes. Videos are an especially compelling way to learn how to do something online because, well, the video shows you exactly how to do it. A simple how to video can help prospects considering your business learn more about what you do and how you can help them. These videos can also be used by your sales and services teams as they work with customers. As it turns out, 91% of smartphone users consult their various devices when they need help completing a task. But these searches aren't always happening on Google. People are searching for videos to learn how to do things on YouTube. Lets take a look at what makes a successful how to video so that you can get started on creating your own for your business. There are three main types of instructional videos you can make. The first is an explainer video. These videos dive deep into a single topic to provide a straightforward definition or explanation, usually on a complex subject. If your company sells something that merits further explanation or causes other questions to pop up, consider creating an explainer video to educate prospects on what you do. Taking the time to clearly explain your product or service in simple human terms can go a long way towards forging that crucial initial connection with someone who may be interested in purchasing from you at some point in the future. Keep in mind that a good explainer video goes beyond the what and explains the why behind the topic as well. To make sure you're reaching the right audience, think about the problem that your product or service solves and target keywords that someone with that problem might be searching for. For example, if you're selling amazing coffee beans, you might want to create an explainer video that targets keywords like how was coffee made? Or where does coffee come from? That way you can answer your target audience's original question and find a natural fit to mention your own product or service. The second type of how to video is an instructional video. Have you ever heard that it's better to show than tell? This is especially true when it comes to learning something brand new. Some people learn better when they have a visual example in front of them, and that's exactly what this type of video provides. Instructional videos walk viewers through doing something often for the first time. Again, it's important to target keywords that your ideal audience is searching for so that you can attract people who will be interested in purchasing what you're selling. So if you're selling a kitchen cleaning kit, you'd want to target people interested in learning how to do just that. By creating a video that shares your most effective tips and tricks for cleaning a kitchen, there's a natural fit to promote your product, but the video also teaches viewers exactly what they set out to learn when they started their search. The third type of how to video to consider making is a demo video. This is similar to an instructional video, but it specifically focuses on your product or service. Demo videos focus on how your product solves a specific problem or offers users a broad overview of how your product works. If you're making a tech heavy demo video, consider how it will appear to any first time product users watching. Try to minimize any confusion by only filming elements of the technology needed for your video so that viewers can follow along easily. Demo videos are extremely useful for converting users who are very close to purchasing your product or service. You can target product specific keywords that someone curious about your product might be searching for, like what does HubSpot do? Looking for even more help with your video marketing strategy? Click the link in the description to learn more. Thanks for watching and if you enjoyed this video, be sure to like it and subscribe to our channel. Let us know how you're making how to videos in the comments below.