Patrick Biddiscombe explains how experiential marketing builds customer loyalty through interactive events and online dialogue. HubSpot used this approach to reach $1 billion in revenue by creating memorable experiences that stick in customers' minds and shape how they see themselves.
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Yo, I'm about to share something with you that'll probably get me fired. It's the one marketing strategy that helped HubSpot recruit long lasting loyalists and reach $1 billion in revenue. That would be experiential marketing. A powerful way to create incredible branded experiences for customers to actually connect with your brand. This connection can take many forms, like an interactive event, for example, along with an online dialogue around it. And that positive experience gets burned into our memory, our hearts, and even our self identity. You remember the experience, talk about it, and can even get pretty radical about it. So if you create memorable branded moments your customers love, they'll do the hard work of marketing for you and be loyal for life. And that is the power of experience. Know what I'm saying? If you do, then click on the link below to watch the full video.