Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How To Create Webinars That Actually Convert!

Name: How To Create Webinars That Actually Convert!
Uploaded: 2022-10-20T13:00:22+00:00
Duration: 54 s
Channel: Patrick Biddiscombe
Description: This YouTube video (by Patrick Biddiscombe) argues that webinars are "conversion machines" and gives four practical, tactical recommendations to plan…

20 Oct 2022 · 1 min

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This YouTube video (by Patrick Biddiscombe) argues that webinars are "conversion machines" and gives four practical, tactical recommendations to plan, promote, host, and follow up on webinars so they convert: (1) pick an educational topic and speaker and avoid overt self-promotion; (2) promote the webinar, ideally starting at least 15 days in advance via email, social, and paid ads; (3) engage attendees during the event using polls and knowledge checks (HubSpot data cited as supporting engagement); and (4) follow up immediately with the recorded session and a folder/landing-page of shared resources (video links a Webinar Planning Kit in the description).

Chapters

Webinars are conversion machines. Here are four expert tips to help you plan, promote and Host your next webinar 1. Choose a topic and speaker that will educate your audience. Provide your audience with strategies, frameworks, tips and expert advice. Don't be too self promotional. 2. Promote your webinar. Your great content won't matter if no one is there to see it. The most successful webinars start promotion at least 15 days in advance, so get the word out through email, social media and paid ads. 3. Engage with your audience during the webinar. At HubSpot, we found that adding polls and knowledge checks during a webinar kept viewers engaged and helped us craft content for their future HubSpot webinar experiences. 4. Follow up immediately with all the resources that were shared. Make sure the webinar is recorded and sent out in an email with all the resources you shared compressed in a folder or link to a landing page. Check the link in the description for our free Webinar Planning Kit.