How To Easily Increase Followers and Get Sales With Twitter Ads

Advertising only works if potential customers see it, so if your audience is on Twitter, you better be ready to effectively use the platform. The good news is that compared to competitors like Facebook, Instagram and TikTok, Twitter offers some simple ad tools that anyone can start using right away. What's up? It's Jamal, and welcome to the channel. In this video, I'm going to show you how Twitter has simplified the overwhelming options that face online advertisers to offer streamlined processes so you can increase your followers and unlock sales right right away. Before we begin, go down to the Description and download HubSpot's free How to Use Twitter for Business guide that will give you the industry tips you need to optimize your entire Twitter account and make the most out of your marketing budget. And while you're down there, click the subscribe button and select the notification bell so that you never miss a chance to learn more about digital marketing. So let's get it First, I'm going to explain the simplest ad method that you'll want to start with for promoting your brand. Twitter calls this Quick Promote. Then we'll get into more advanced tools your business can use as you get more confident in the platform. Promoted tweets appear in the user's timeline just like a regular tweet, and they look the same except for a small promoted tag on the bottom. Promoted tweets can use text, links, images, gifs, and video just like any other tweet. To promote a tweet, you have to log into Twitter using the browser on your desktop or smartphone. You can't promote a tweet using the Twitter app, which is a little odd. I don't know why they did that, but I digress. First, post the tweet you want to remote, then tap the Tweet activity icon. Click the option to promote your tweet, choose location, age, and gender of your target audience. Twitter doesn't allow you to target promoted tweets by topics, but lets the algorithm do the work of matching the tweet with the users who want to see it. If you want to do your own targeting by interest, you'll have to use the more advanced Twitter ads, which we'll talk about in a few minutes. Finally, select how much money you want to spend for however many days. Your tweet will now be seen by more interested users than would have likely seen it without the promotion. I say likely because it's always possible that an unpromoted tweet could go viral and get hundreds of thousands of organic views. Then again, it is very rare for a tweet to go viral, especially one that's branded. I'm sure you're wondering, Achamal, how do you know that? Just check out all the garbage that I've been tweeting for the past two years. No likes. That's why a lot of advertisers on Twitter have developed unauthorized ways to promote their product in a viral tweet link. Discuss those questionable methods and what Twitter is doing about them later as well. Viral or not, the overall performance of a promoted tweet depends on how much users engage with it. Paying to promote the tweet guarantees a higher baseline of impressions, but the rest is still up to your content. Now let's talk about the sort of tweet you should be promoting. Media brands love promoted tweets to increase clicks to a piece of content. If your brand spends money on content marketing, it only makes sense to spend a bit more attracting eyeballs to that content. Using promoted tweets, discounts and giveaways can also be worth promoting. You can't expect much organic engagement with these posts, so paying is the only way to put the messaging in front of a large audience quickly, no matter what messaging you're focused on. Here's an important fact when creating any promoted tweets to get clicks. A lot of experts will tell you that it's better to match an image to a tweet with a link instead of letting Twitter generate a link preview. However, and this is a big however, a recent study by hootsuite demolished that mythology by showing that a promoted tweet with a link preview generated three times as many clicks as a similar tweet that use a separate graphic attached. If your goal is awareness instead of clicks, you can get a lot of engagement by including a poll in your tweet. Denny's uses polls to great comical effect, which increases engagement, improves brand sentiment, and honestly makes me a little hungry. You know what I'm saying? Well, 3:00am Denny's never hurt anybody. No matter your goal, there's no quicker and easier way to advertise on social media than using promoted tweets. But this is a big but. What if you've been successfully promoting tweets for a while and you're looking to level up your Twitter ad game. Twitter offers a full suite of ad tools similar to other social media platforms. This includes ad formats optimized for business goals, targeting tools that let you really hone in on your audience. There's even collaborative tools that help you work with influencers to really capitalize on the promotional power of Twitter. If anyone wants to collab with me, I'm just saying my DMs are currently open and my rate is extremely cheap. I'll leave it at that. Starting with the various ad formats Twitter offers follower ads to help you kickstart your account by finding users who might be interested in following you. This is not the same as buying followers from third parties, which can bring you a lot of followers quickly but results in low engagement because these bots don't actually care about your content. Robots. You can't live with them. You can't. You can't live with them. You can the rest of Twitter's ad formats let you promote your business and get users to act. These include your standard image or video ads with large CTA buttons that encourage clicks, engagement, or app installs. There's also carousel ads that will let you include two to six images or videos with custom links for each slide, and moment ads that let you tell a story through a series of related tweaks. All of these ad formats can be targeted more precisely inside the Twitter Ad Manager. You can target specific conversations that people are having on Twitter, as well as keywords and general interest topics you want to get in on. You can also hit up users who have previously engaged with your account, or you can choose to target lookalike users who match closely with the followers of another Twitter account. In other words, Twitter won't let you advertise directly to the competition's followers, but you can target people who act just like them. They're doppelgangers, if you will. You can also target your own followers with Twitter ads, or you can target a custom audience taken from your free HubSpot, CRM or other source. And you can generate lists of users who have engaged with your website or app using a Twitter tracking pixel installed on your platform. These same tags let you track cost per action metrics by reporting when users perform an action on your website or app. After seeing one of your Twitter ads, we've now gotten into the weeds. But it's important for you to see that while Twitter offers simple promoted tweets for beginners, you can graduate to more complex tools that let professional marketers truly optimize campaign. Finally, if you have some serious budget to spend, Twitter offers Timeline Takeover and Trend takeover ads that let you dominate the day's conversation by appearing at the top of users timelines and Explore pages, respectively. Seriously, your ads will just be like what's up nerds? I'm at the top of Your feed now bop and go around slapping everybody else out of the way, right? These ads are usually used by blue chip brands and are booked directly with the Twitter sales team. But even if you don't have tons of loot to spend, there are a few more ways to advertise on Twitter. The first is using influencers. Lots of marketers simply reach out to influencers on Twitter and pay them offline for a post. But if you want to take full advantage of Twitter ad capabilities in your influencer campaign, Twitter allows multiple users to access the same Twitter ads account. So you can contract the influencer for a tweet, then promote the tweet using Twitter's internal ad tools. And finally, remember when I mentioned brands paying to promote products in viral posts? This is done by simply contacting Twitter users whose tweets have gone viral and offering to pay them directly to promote a product in that thread. This practice has the obvious benefit of piggybacking on the high level of exposure a viral tweet can receive. It also maybe unfortunately violates Twitter's terms of service as well as FTC regulations regarding the labeling of paid social media promotions. Who's to say? In other words, it's a bad look for your brand, but since you've probably seen others do it on Twitter, I figured I should mention it. Even when you play by the rules, Twitter offers a wide array of effective advertising opportunities. To learn more about using Twitter for your business, sign up for the free HubSpot Academy course on Twitter strategy and subscribe to this channel for the latest on how to optimize all of your digital marketing efforts. And keep watching right now to learn how to master advertising on Instagram and Google. Now, if you don't mind, I'm going to go violate a couple more FTC regulations. All right, you heard it here first. You might not see me anymore. But you know what? Someone's got to do it. All right? I'll see you next time. So let's get a little linky up in here. You know what I'm saying? It's the. Let's get it started. Who. Who is that?