Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How To Fail The Right Way

Name: How To Fail The Right Way
Uploaded: 2024-05-22T15:55:38+00:00
Duration: 21 s
Channel: Patrick Biddiscombe
Description: The speaker (from a YouTube video) argues that many marketers play it safe, copying simple approaches; instead, they should embrace risk and aim to "fail…

22 May 2024 · 0 min

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0:21

The speaker (from a YouTube video) argues that many marketers play it safe, copying simple approaches; instead, they should embrace risk and aim to "fail big" rather than being boring. A stated culture code: "better to be wrong than to be boring." The advice is to take risks and fail with oomph, avoiding short or tepid failures common in marketing.

I feel like most people go lazy and they go simple and they go copycat. And I actually say the opposite to my team. One of our core culture codes at Contrarian thinking is better to be wrong than to be boring. And I think that's really important because you can take risk and you can fail, but don't fail short. Like, fail with a little bit of oomph to it. And that, I think, is a problem with most marketing.