Patrick Biddiscombe walks through finding Instagram influencers for your brand using tools like Upfluence and HypeAuditor, then shares survey data on what influencers actually want from brands. Personal email outreach with a clear subject line works better than DMs.
Questions this video answers
1700 influencers and 102 marketers.
68%.
30%.
135 influencers.
Chapters
If you're going to do influencer marketing, it's very important that you know how to find the right influencer for your campaign. In this video, I'm going to show you how to get a list of candidates and figure out which one is best suited for the job. If you're interested in seeing a complete list of potential influencers relevant to your field now as researched by HubSpot professionals, just click the link in the description to see our ultimate list of 135 influencers in every industry. Ooh, do you taste that value? As always, like and subscribe to this video but also turn on that notification bell so you know when we have some fire new content for you. A survey on influencer marketing that included reactions from 1700 influencers and 102 marketers revealed some interesting results. 68% of marketers found it difficult to source relevant influencers for their campaign, while 30% have issues when negotiating terms with these content creators. Basically you know what you want, but you don't know how to get it. Don't fret, I'm here with the tools. First up, we have the Instagram search bar. It may seem a bit obvious, but just put in a hashtag related to the type of influencer you're looking for. While this tactic will show you a lot of top performing posts and influencers, it doesn't show you the gritty details of their influence. Which brings us to upfluence. Not only will they help you find influencers, but they go even further with AI powered recommendations to discover more influencers. They'll provide analysis that will make sure your influencer is the best fit for your brand and comprehensive influencer management to keep track of all the connections you make. Next up, hypeauditor. It's as straightforward as it sounds. You go here, type in the name of your favorite influencer and immediately find out their audience quality score, engagement rate and average number of likes. HypeAuditor also specializes in fraud free influencer marketing Fraud. Uh, yeah. I vaguely remember some really handsome guy saying something like a lot of these mega influencers have follower lists made up of a mix of real people, bots and and fake accounts. HypeAuditor will make sure that you're not being catfished by an influencer. This next one is less about clicking a button that says find an influencer and way more about providing you with the tools necessary to do a bit of the digging yourself to give you something a little bit more organic. Hootsuite search streams can help you discover influencers by monitoring conversations relevant to your industry across multiple channels. Once you have an initial set of influencers in mind, add them to a stream to track what they share and who they engage with. But wait, there's more. Do you remember that 30% of marketers who reported having issues when negotiating terms with these content creators? Here are some tips on how to make contact Number one Be personal. When you hit up an influencer, do not start with some random general message. Do your research and find work that they've done that you are a fan of. This way that initial contact will show that you actually know who they are and aren't just looking for anybody. I can tell you right now, there's no bigger pet peeve than taking a meeting with someone who knows absolutely nothing about you or your brand. Number two don't just slide into the DMs. I know it may seem a little odd not to use the very platform they exist on to make this initial contact, but being real, an email just makes it feel a little more official. Search their bio for one, and if it doesn't exist, then you can slide into their DMs real quick and ask if they have one to share with you. Number three Speaking of emails, when you contact them, be sure to put in the subject line of the email you send. Whether this is a paid opportunity or not, seeing that subject line will most definitely get your email opened and looked at faster than a dm. If all this information has gotten you a bit in the mood to learn even more about Instagram marketing, then check out our Academy course all about how to use Instagram for marketing. You'll be walked through how to make it work step by step and and receive a certification. In the words of Jamal, who wouldn't want that? As always, that's the info. Do it. Do what? You will leave a like at the door before you leave. Until next time. Adios. Which brings us to upfluence. The Godox light has returned again. He will not be my friend, not today. Let's turn you on and turn you off again.
