Tory shows how SMS marketing delivers outsized returns: a $150 campaign generated $9,000 in sales in under 24 hours. SMS gets 80% open rates versus email's 2.62%. He walks through platforms like EasyTexting and Salesmsg, legal requirements, and message types that work, including cart reminders that hit 100% conversion on clicks.
Questions this video answers
$150 campaign investment turned into more than $9,000 in sales in less than 24 hours.
SMS opt-in/open rate: ~80%; Email open rate: ~2.62%.
Cheapest plan around $24 per month; most expensive plan about $374 per month.
Beginner/Pro plan up to 750 messages; Premium plan up to 7,500 messages.
A short code is a five- to six-digit phone number.
Chapters
Do you want to know the best way to make thousands of dollars in sales from the smallest investment? Well, in this video I'm going to show you a tool that a business used to turn a $150 campaign investment into a profit of more than $9,000 in sales. Let me rewind that. More than $9,000 in sales in less than 24 hours. I'm Tory and I'm going to tell you everything you need to know about that tool and it's called SMS marketing. Short message service marketing is a form of marketing that businesses use to send. Customers who've opted a rate for SMS campaigns is 80%. Email, on the other hand, receives an average of 2.62%. I know it sounds like I'm ragging on email right now, but I'm really not. I'm just trying to show you the significant flexes that SMS marketing has over email. While SMS marketing is absolutely a great addition to any marketing strategy, it's especially delicious when paired with E commerce. But do not worry, if you're currently stressing out about how to even get started with SMS marketing, there are some great tools that can automate the process to the point where where collecting and sending out bulk messages won't be as intimidating as it probably sounds right now. So don't worry, I got you. I'm actually gonna show you some of those helpful tools and then I'll go into what types of messages you can send to actually start up your campaign. As always, if you wanna dive even deeper into the world of SMS mobile marketing, check out our Marketer's guide to Mobile. It includes templates, best practices and how to grow your audience via mobile. Click the link in the description if you wanna hear more. All right, first up, number one, Easy texting. Easy texting is a great entry level choice for small businesses. Highlights include fair pricing and a great selection of Dashbo. The cheapest plan starts at around $24 per month with the most expensive plan costing $374 a month. EasyTexting makes it easy for your subscribers to feel special by sending them personalized messages. A new partnership with Shutterstock also provides businesses with a convenient way to send high quality picture messages. That'll be very important for a tip I have coming up later, so stay tuned. 2. Sales message if you're a larger company looking for a service that supports high volume communication, then Sales Message is the one. They offer fast delivery rates with little lag. That means your subscribers actually receive your text in real time. Sales Message touts two Monthly plans to choose from. The Beginner Pro plan will provide up to 750 messages, while the premium plan includes a smacking 7,500 messages. This is a perfect pick for businesses sending high volumes of text to a large contact list. It gives great results again in real time. Okay, so you're probably sitting there wondering, tori, this is cool and everything, but where am I actually going to find the people to opt into my campaign? Can I just buy a list of phone numbers instead of actually having to, you know, collect them? No. Unlike other marketing channels, to keep it, you know, legal, you have to get permission to actually send people text messages. Here's how to do it. Number one Set up short code. A short code is a five to six digit phone number that's used to make opting into your list a little faster and easier for customers. Things like text deals to 98320 to opt in now. Your short code is the backbone of your campaign. Make it compelling to truly hook them in. Host a campaign or sweepstakes. This is a really fun and simple way to collect phone numbers and get people to join your list. Offer customers a chance to win a prize or a special discount if they subscribe to your text messages. Speaking of messages, let's jump into some examples of the type of messages you should be sending once you've actually collected your phone numbers. The welcome Message the first and most important message your business will send to start an SMS marketing campaign is the welcome message. You don't get a second chance at making a first impression. This message is the doormat that greets new SMS subscribers. You can go with a simple thanks for signing up for the updates or something little more personal like including the customer's name and targeting a specific product that they may be interested in. Whichever lane you choose, be sure to include what kind of content they can expect, how often messages will be sent, and how to unsubscribe. You can set this message to be sent out automatically with some of the services I mentioned before. 2. The sales text. Here's an example I found from fashion brand Jenny Kane. We are offering our Jenny Kane Community 20% off with code. Thank you. It's our way of showing appreciation for you standing by us during this text time. Then there's a lovely link labeled Shop now ready to be clicked to instantly turn this prospect into a lead. Remember to include the fact that the deal is being offered to all SMS subscribers only. It'll make them feel like they are really being a part of something special, which they are. If the offer were available to anyone, then being a SMS subscriber would become a lot less appealing. This data is wrong every freaking time. Have you heard of HubSpot? HubSpot is a CRM platform where everything is fully integrated. Whoa. I can see the client's whole history. Calls, support tickets, emails, and here's a task from three days ago. I totally missed HubSpot. Grow better. 3. Utilize multimedia messaging if you have a hard time with the 160 character limit, use MMS to send video clips or images to your customers. MMS messages provide the ability to attract your audience visually. Not that you can't create visually interesting SMS messages, but you can take things to the next level by attaching an image or video showing your product or service in action. Number four the Nudge Text. This may be one of the most shameless, but as shown in the business example I'll get into in a bit, possibly the highest converting type of messages you'll have in your arsenal. This is a reminder text that you'll send a customer to complete a desired action. Like asking them to return to their abandoned cart. By heavily investing in this tip, a business out of Atlanta saw a 100% conversion rate. Let's see how they did it. Time for School for the Culture is a platform where people can find products created, crafted and operated by black owned companies. They were very interested in using SMS marketing to grow their business and wanted to dive in by collecting willing customers phone numbers. In order to generate opt ins for their campaign, they chose to attach a CTA to their checkout page. Why? Because the checkout CTA comes after consumers have looked through your website and decided to go ahead with a purchase. They like you. They really, really like you. These are active subscribers that will keep back if given a reason to by adding that CTA. Out of 100% of their subscribers, 86% opted in at checkout. After opting in, the brand sends an SMS to every new subscriber letting them know what type of content to expect, how often they'll receive these messages and how to opt out. Sound familiar? Yeah, somebody said that. I can't remember who though. Someone, someone said that it wasn't that long ago they were very handsome. I remember that the messages they continue to send include a nudge text reminding customers when they left an abandoned cart. This message proved to be ridiculously successful. Its Click through rate was 18 with a conversion rate of 100%. That means every single person who clicked on the link in the abandoned cart reminder text ended up coming back and completing their order. But just in case shoppers didn't act on the first text, for the culture sends out a second reminder text 24 hours later that comes with a small gift in the form of a personal discount code. Again ramping up the value of exclusivity for the culture discovered that even a small discount of 5% can help them recover sales that would otherwise be completely lost. No matter what you've heard here today, SMS marketing is not a one stop fix all to your open rate, click through rate and response rate problems. But if you stay true to who your brand is, give subscribers exactly what they signed up for and don't overstay your welcome by sending tons of texts, you'll see some serious gains. As always, if you like what you heard and you want to hear more, comment like and subscribe down below to hear more. Until next time, bye bye. Go off a Tory Magic.
