Short instructional transcript from a YouTube video giving a nine-step checklist for launching and growing a Facebook Page. Steps focus on optimizing page info, embedding like boxes, inviting contacts and employees, using offline and cross-channel promotion, posting valuable content, engaging actively with fans, and using Facebook ads for reach.
Chapters
Launching a new Facebook Page. Here's how to get Likes on Facebook Step 1 Fill out your Facebook Page with searchable information. Spend time optimizing each section of your Page with appropriate keywords. Step 2 include Facebook like boxes on your website and blog. The like box amplifies your Page by displaying your Page's number of Likes or along with some of your fans. Step 3 Invite existing contacts to like your Page. Do this by asking contacts in person, via email, or via Facebook. Step 4 Invite employees to like your Page. Encourage them to share, like, and comment on your content. Step 5 Incorporate Facebook into your offline communication channels. Include links to your Facebook Page on printed ads, coupons, catalogs, business cards, direct mail assets, and your physical storefront. Step 6 Cross promote on Twitter and LinkedIn. Encourage your followers to stay in contact with you on another network by occasionally posting about your other accounts. Step 7 Post valuable content Fans might not remember one individual post to Facebook, but they'll grow to trust you if you consistently publish high quality, helpful posts. Step 8 Be active to continue growing your audience, you need to actively engage with your fans by building relationships and encouraging discussions. Step 9 Use Facebook ads to expand your reach. If you want to reach people who don't know about your Page yet, you can use Facebook's advanced targeting to grow your audience.
