Yuliya Bel, co-founder of Notice, explains how to find your first 100 customers using AI on social media. Map your market to find influential users, engage them directly in replies, and post real-time content. Figma and Notion used this approach to win over key people in their target segments.
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Hey, everyone. Welcome to today's show. We've got a great one for you. We are talking about social media in the post AI world. Social media is getting underrated right now and we're going to tell you why. I'm here with a very special guest host. Yulia Bell, who is the co founder of Notice, is filling in for Kiran today and we're diving into all things social media. She's got some great lessons, some great learnings, how to go viral on Twitter. So much jam packed in today's show. Let's get into it. On today's show. We are talking about social media in the post AI world. Yulia, thanks so much for joining us on the show.
Thanks so much for having me. This is going to be so much.
Fun to get started. One of the things that I've kind of observed is that the AI hype train is obviously fully out of the train station, going fast. Everybody's caring about it. And with that, social media and the social web has kind of not gotten forgotten, but it's taken a backseat to that AI conversation. And I think that's a big mistake because the AI era makes social media way more important, not way less important. And I'd love to kind of hear from you. What are you seeing in the world of social these days?
Yeah, well, I think it's actually the opposite where social media is the thing. And especially taking data from social, obviously AI has enabled us to go in and take very large data sets to be able to glean insights and take actions, particularly around, you know, driving decisions, driving strategy for companies. And that's kind of what we're seeing happening. And I think there is going to be so much more of this. I think it's a very common phrase at this point to say that data is gold. But I think this is really going to be the moat, the proprietary moat of companies who are able to acquire these unique data structures and enrichment layers and embed them within their teams. And I think to make this, because I felt like it was sounded very like Deloitte and corporate, but I think, you know, from like a real, I.
Mean, you used, you used to be a consultant at some point, right?
Bridgewater. Yeah, yeah.
Oh, you were Bridgewater. Yeah. You weren't Deloitte. She's like, I am not Deloitte. Do not confuse me with that. But I was Bridgewater.
Yeah, but, but I think for teams, you know, for them, they're both, both early stage teams, scaled scaling teams as well as just, you know, these giant enterprises for them It's a different type of usage, but happy to kind of go into all three of them and break it down, you know, from a practical standpoint and almost have like a playbook of what we're seeing of how teams are using this and why it's becoming more and more important.
So like Figma and Notion, like they, they use the notice platform and they're going out and they're mapping a part of their market and they're finding the person with the highest influence there or the people with the highest influence in that part of the market and they're trying to win them over first to kind of have this cascade strategy like hey, if I win those most influential people then a lot of the other folks in that market will follow along. Right. I think if I was a skeptical marketer, skeptical founder, the type of folks that listen to the show, they'd be like, well yeah, well that's cool. That's Figma, that's Notion, those are big established company. How does my, you know, 10 person startup win over one of those established high influence people? And so I thought maybe it'd be helpful if you and I went back and forth. I've got some ideas. I'm sure you have some ideas is of what you would actually do kind of tactically to win over somebody who has a ton of influence that could kind of maybe be the first pebble in the landslide that is kind of winning that market.
Yeah. So I think a few early things that we're seeing again from kind of early stage companies is one just being in the places so you will have a few teams especially kind of like the folks that are either like launching their first product or they're just in the market for them what they've done and they use notice every single day for this is they look at, they kind of map out the segments and the demographics that they're going after and then seeing where they're posting and then they're just super, super quick, like almost real time in posting something meaningful. There's and I think again it comes back to the content strategy where kind of the counter arm to this because again I think social data can be used for enrichment and intelligence or it can also be used of just guiding where you should be online and be more strategic about your time there. And for this specific case, the founders or sometimes kind of their teams are using notice to go and say hey, here's all of the kind of the people where they have influence or they may just be even a rising voice in that space. And then they immediately kind of engage with them on the platforms in real time and post something meaningful. So that's one of the things.
Well, before we go on, I think that's a really important point. You're basically saying, like, being a reply gal or guy is actually very valuable. Right. There's kind of the joke about people who are just always replying. Honestly, most companies often think of social media through publishing, through their channels, more than they think about being key engagement. And you and I go back and forth on Twitter and stuff a lot. I think the most helpful interactions we all have are replies more than they are our actual posts themselves, for example. So I think that's a really, really helpful strategy that literally anybody could go out there and execute.
