How To KEEP Your SEO Job Post-Google Update

How you see the search world changing. The best search strategists that I'm seeing now coming up, are really good at content and marketing generally. The people that I work with at Masterclass, many of them are great SEO people. And because they're so good at content strategy and editorial strategy and marketing generally. What I think will be the future of SEO people are people who are good at identifying ideal customer profile. What do they care about? What's content that will resonate with them? How do I make it engaging and sell the product that I'm selling? I think that that's the future of SEO people. Kind of like if you think about advertising and Facebook, you don't need to think about how the Facebook algorithm is working. You need to think about what's compelling content or get people to buy something. More so than the mechanics of what keywords and what the bid rate is.