Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How To Master The TikTok Algorithm For Your Business

Name: How To Master The TikTok Algorithm For Your Business
Uploaded: 2023-07-06T10:00:14+00:00
Duration: 48 s
Channel: Patrick Biddiscombe
Description: The video explains recent shifts in TikTok's algorithm and user intent: Gen Z increasingly uses TikTok instead of Google for informational queries…

6 Jul 2023 · 1 min

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0:48

The video explains recent shifts in TikTok's algorithm and user intent: Gen Z increasingly uses TikTok instead of Google for informational queries, valuing creator opinions and short informative videos. TikTok's algorithm has evolved to serve niche expertise, making hashtags analogous to SEO keywords and raising their importance for businesses.

Chapters

In this video, I'm going to explain why TikTok is making this major change and what you can do to make sure you're taking advantage of this new algorithm. At a recent conference, the senior VP from Google noted that young people are turning to TikTok instead of Google when looking things up like what to eat, where to shop or how to get fit. Gen Z prefers TikTok's fast paced, informative videos to Google's old fashioned search results page. Get out of here scrp. And they trust the opinion of creators on the app over the mountains of reviews that fill up now many websites. This news absolutely shocked the digital marketing world, but it wasn't really a surprise. At TikTok, they were ahead of the game here. Videos on the platform covered more and more areas of expertise over time. The algorithm saw this change in user intent and began to evolve to focus on those niches. Hashtags became the new keywords and choosing the right ones for your TikTok content is now as important as SEO on your website.