How to Run ads on Linkedin (In 5 Easy Steps) | HubSpot

LinkedIn ads are a powerful way to advertise your business on the world's most popular professional network. In this video, I'm going to teach you how to run a successful LinkedIn ad campaign, how to make your ads really pop, and even take a look at a business that puts some of these very tips to the test to generate over 500 plus leads in just one month. Whether you've never done it before or just don't know where to start, I got you covered. Remember, remember, remember to like, comment and subscribe if you find this content valuable. Also be sure to turn on those notifications so you know when we upload some great new content. There are four types of ads you can run on LinkedIn Message Ads, Dynamic ads, text ads, and sponsored content. But before we can start to even think about what these ads are or how to run them, not to mention get some tips straight from LinkedIn on how to make them pop a little later in this video, there's a major pregame activity you'll need to complete. Optimize, optimize, optimize 30% more views go to LinkedIn pages with complete information, so optimization is a priority. Click the link in the description to see our complete checklist on how to best optimize your page. To see some powerful results, go ahead, click the link, save it for later, and come back to the video. I'll wait after that. Your LinkedIn advertising journey all starts in a corner known the corner of your profile. To start running ads, you're going to want to get access to your campaign manager. You find this by clicking Advertise in the upper right hand corner of your home screen. From there, you'll be prompted to create a LinkedIn Manager account. Think of it as a key you receive to open up that amazing LinkedIn ads door. Once you've entered all the necessary info, including which business page you'd like to link to, you'll be able to create a campaign. Now the real fun stuff begins. 1. Choose an objective. What's the goal of what you're trying to do? Are you creating this ad for awareness, engagement or conversions? 2. Select your targeting criteria aka choose your audience. Who is this ad for? LinkedIn ads offer more than 200 targeting characteristics. From job experience to interests, there are plenty of ways to make sure that your ad is set to hit the right audience. 3. Pick an ad format. What are you showing them and how are you grabbing their attention? Like I was saying earlier, you have four options to choose from. Message Ads with This type of LinkedIn AD you can target your audience by sending them a personal message directly into their inbox and then tracking how many people actually take action. By using the recipient's responses, you'll get better insight into who is actually paying attention and what they want from you in that same message ad family. You can also use a conversation message ad to drive prospects to multiple landing pages or lead generation forms and then see how many people actually click on your content in each offer message. Ads are a great option if you want to drive brand consideration, engagement and generate leads. Dynamic Ads Dynamic ads are ads that change with who you were targeting. They take info like company name, job title, and even your photo and blend them into the ad itself so when an ad pops up, the viewer is actually the costar. Because dynamic ads automatically populate with each individual's profile data, you can scale your campaigns very quickly. This is a great option for capturing attention and getting a campaign up and running quickly. Text Ads this type of LinkedIn ad is a great option because you can send your content directly to your audience and measure how they react and Sponsored Content. These sponsored posts can blend effortlessly into your audience's social media feed and can be seen by anyone, not just people who follow you on LinkedIn. However, I must warn you, these ads typically have the highest average cost per click, around 8 to $10. Speaking of money, number four, you gotta set a budget. You need to spend money to make money. Set a daily budget and spend a little at first and then measure how well it goes before you spend more. Number five measure your ad's success. LinkedIn makes it super easy to track your success. You can see performance in the Campaign Manager Dashboard under Campaign Performance. There are many charts that measure clicks, expenditures and ctr. At the bottom of your dashboard. You'll even find graphs to show your conversation conversions. Speaking of where you can find things, be sure to check out that link in the description to find our free Academy course where one of our amazing instructors will give you an in depth lesson where you'll learn how to leverage your LinkedIn ads. Now that you know how to run your ads, let's focus on how to make ads that you know people actually want to engage with. In order to do this, I called in some help directly from LinkedIn. Here's some tips to make your ads pop.

Create content with your audience in mind. Taking a full funnel approach to marketing is key and a huge part of driving that success is making sure that your content resonates with your audience based on where they are in their buyer's journey. So Ask yourself, what is my audience's mindset going to be at each stage in this funnel? Your content should absolutely reflect that mindset.

Check out the competition. Check out ads on other platforms as well as your competitors. LinkedIn ads. What can you do better than them? Carefully select the content you share based on the type of ad you're creating. Use eye catching, visual tools and language. Segment your customers. You can segment your customers so that you know what type of LinkedIn ad to show them and when. You might know that some people need a certain type of ad at a certain point, but not all the people. Segmenting makes that choice a lot quicker and more precise. So you now know how to run LinkedIn ads and how to make them pop. Now let's take a look at a business that generated some pretty spectacular gains by utilizing some of the very tips I share with you. With you today. Do me a favor and see which one you recognize. Class is in session. Ring the Bell Scenario is a company based out of Paris. It provides a digital signage solution designed to communicate with an unlimited number of screens in real time. They created software that allows people to show any type of dynamic content on their screens and it has been very useful for brands. However, this company strategy changed when many stores were closed during the pandemic. Before, they helped corporate communications and HR departments use their solutions to keep employees safe and informed. Now they needed to generate awareness with new audiences, educate them, and eventually lead them to buy their products. Which type of ad do you think this company used to accomplish that task? You have two seconds. That's right. Message ads. They use the conversation message ad to learn more about their audience's intentions and behavior. They also personalize the experience for every prospect. For example, some prospects may be interested in information on mortgages, while others may want useful information on new home construction. With this approach, scenario beat all LinkedIn benchmarks, generating over 500 leads in just one month. These leads also proved to be high quality as they drove an estimated pipeline around 180k Euro. For those that just heard all of this and are still wondering, okay, I went through the whole lesson tour, but why should I choose LinkedIn to advertise on though? Like, what's the benefit here? What are they offering me? What can I get from them? Let these three closing points tell you why LinkedIn's ad reach grew by 25 million people in 2020. An ad on LinkedIn can reach 13% of the world's population, and ad exposure on LinkedIn can increase purchase intent by 33%. LinkedIn is a powerful marketing tool for your business because it has more potential to bring in the exact leads you're looking for. A well planned and research ad campaign can help you get new customers from their networks which will lead them down the purchase funnel into becoming your loyal ones. That's all for now. If you want even more of a detailed breakdown, be sure to check out our complete guide on how to run ads on LinkedIn that we created with LinkedIn. Anyway, adios y'. All. Until next time, make sure to turn on those notifications so we know so you know when we know that you know that you knew that we knew when you were supposed to know. Let's take that back.