This YouTube tutorial (Remi from HubSpot) explains five common Facebook/Meta ad mistakes to avoid: (1) lacking a clear end goal for each ad; (2) including more than one call-to-action; (3) sticking to only one ad format instead of testing images and video; (4) failing to study competitors (use Facebook Ad Library); and (5) making edits too often instead of allowing campaigns time to learn. The video repeatedly recommends HubSpot resources (a free Facebook ads training course and a downloadable checklist) and gives practical tips such as sending ad traffic directly to product pages and testing multiple creative formats.
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Facebook ads, or should I say meta, continue to be one of the best ways that brands bring in new business. However, many Facebook ads end up failing and it can be hard trying to figure out the reason why. To save you from experiencing that, today I'm going to share five Facebook ad mistakes that you should avoid in 2022 and beyond. Hey everyone, it's Remi from HubSpot. If you like this video, then don't forget to give it a like and make sure to hit that subscribe button down below before you go subscribe. So whether you're a beginner or not, this video is going to be packed with some great information on Facebook ad mistakes that you should avoid. First Mistake not having a clear end goal with each ad before you put in a lot of time creating a visually engaging ad, you need to know what you're trying to do with it. Is the purpose of this ad to build brand awareness and gain a following? Is it to push an offer or product and get sales? Is it to get opt ins from your content? Determining your end goal beforehand will help you understand your analytics better afterwards and show you what areas need some tweaking for future ads and what areas to keep the same. If you're getting started with Facebook ads or you need some tips on crafting a strategy to run successful ad campaigns, then I highly suggest taking HubSpot's Facebook ads training course. This course is great for social media marketers, marketing managers, Dr. Directors, but I think everyone should take it a because it's a free resource that will teach you a lot and b if you learn how to run successful Facebook ads, you could be making a lot more money. Who doesn't want that? I'll have this course linked down below for anyone that wants to check it out. Mistake number two to avoid having more than one call to action, click to buy our product. Enter your email for special offers. Take this quiz to figure out which product is right for you. I've seen ads where there's just a lot going on that it's almost overwhelming and I end up just scrolling away. This is why mistake number one was identifying your end goal. If your ad's end goal is convergence for a specific product, then don't mention any other products. Don't overwhelm your audience and cause them analysis paralysis. Not a fun feeling for a potential buyer. So if your new skincare line is launching an eye cream, then the ad should only display the eye cream and the call to action. Action should be for purchase. The customer can learn about your other amazing products and special offers later on after they've gone to your website and explored. Also, the click through website link should go directly to the product page and not your brand's homepage. Sending potential buyers to the direct product page makes their buyer's journey a lot easier than sending them to the website's homepage and then them having to search and find the promoted product. Mistake Number three Sticking to Only One Type of Ad Format when you're getting started with Facebook ads, it's important to avoid the lazy route. Just because you saw success with one format doesn't mean you limit yourself to that. If you've always used still images, don't be scared to try video format ads instead. Test out different styles of video ads as well. You can do long form or short form, audio or no audio, animated or live action. Facebook advertising is very competitive now and while consistency is obviously important, so is variety. You could find that people engage more with your video ads, but your still images are what produce the most clicks for your business. Also, think about the best formats to get your message across. Have a customer testimonial try a video ad so your audience can actually see your product in action and hear an authentic review. If you don't have video content, you can still use the image formats I mentioned earlier. Regardless, you're going to need both to be successful. HubSpot has a complete Facebook advertising checklist that you can download for free and it's a very in depth checklist that'll help you out. If you're running a variety of ads. This will be very handy to have by your side as you're planning, monitoring, analyzing your ads, etc. Make sure to download it. I'll have it linked down below for you guys. I can't find this client info. Have you heard of HubSpot? HubSpot is a CRM platform so it shares its data across every application. Every team can stay aligned. No out of sync spreadsheets or dueling databases. HubSpot grow better all right. Mistake number four that you should definitely avoid is not taking the time to study your competition. It's very important to study what kinds of ads perform the best in in your niche and how you're going to stand out. When looking at competitors, pay attention to things like their ad formats, their organic content, how long they've been running certain ads. These things will give you insight on their marketing strategy and give you examples and inspiration of what to implement into your own Facebook ads strategy. An easy way to do this is by using the free Facebook ad Library tool, select your location, click on all ads, and then type in a competitor's name. Sticking with Skincare here, I'm just going to type in Honest Beauty and from here we can see how many ads are running and what these ads look like. This tool lets you see things like the copy they use, the image or video, how long these ads have been running for, etc. It's very important to make the time to study your competition, and I would do this with multiple competitors to give you a better overall idea of what's working and what's not in your niche. While studying, check to see how long the ad has been running and if that has been running for a long time, chances are it's probably a great ad for them and would be great to get inspo from as well. The last mistake that you should avoid when running Facebook ads is making edits too often. Like I mentioned earlier, variety is definitely important with the content, but also it's important to have a set rhythm with your strategy. For example, if you change up your target audience or the time of day and ad launches too often, this can have an extreme effect on the way an ad performs. Once you've launched an ad, patience and is key. It's going to take some time before you start seeing results, so avoid the urge to go into your settings and make edits if the numbers aren't coming in right away. When you're investing time and money into Facebook ads for your business, the last thing you want to do is mess things up because you made edits too soon. The HubSpot Academy course and checklist that I mentioned earlier will be very helpful in setting you up for success, so don't forget to check those links out down below. If you guys have any questions about Facebook ads, make sure to leave us a comment. Thank you so much for watching and I'll see you next time. Bye.
