Tory walks through landing a digital marketing job with no experience: pick a role like SEO or social media, build proof with real projects, grab free HubSpot certifications, then apply on LinkedIn and Glassdoor. 24% of hiring managers spend less than 30 seconds on your resume, and 34% of employers check your social media.
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It's time for you to make some money. In this video, we'll break down how you can get into the digital marketing field with little to no experience, different digital marketing jobs that are available for you right now, and how much money you can make while you do it. I'm Tory and this is how to get a job in digital marketing. As always, if you like what you hear and you want to hear more, subscribe, like and comment to hear more. Because today is all about navigating that job market. Click the link below to check out 22 job templates. It includes free resume and cover letter templates created by HubSpot in the last 30 years, the rise of the Internet, smartphones and big data has completely changed the way companies market and promote their products and services and in the process created a lot of new digital marketing careers. Marketing and promotional campaigns are essential to almost every company. That's why marketing jobs are so hot right now and available at all kinds of organizations, from large firms to startups, small businesses to nonprofits. Now I'm going to show you some of the best digital marketing jobs and their salary ranges. Remember, HubSpot has academy courses that you can use to learn some of the very skills for, for and get certified in the jobs I'm about to mention. I'll tell you more about that on tip three a little later on in the video. Social Media Marketer Social media marketer's responsibilities include managing a company's social media presence, monitoring online engagement, creating content for social media channels, and staying up to date on all the latest social media trends. This position requires excellent verbal and digital communication skills, creativity, and proficiency in all major social channels. SEO Specialist An SEO Specialist is responsible for improving how a website appears in search engine result pages. They do this by conducting keyword research, making technical SEO recommendations, and analyzing or applying metrics on website and keyword performance. If you're looking to work in SEO, you need to be able to understand analytics, read and apply website and search analytics, and have an overall general knowledge of search engine trends. Email Marketer the responsibilities of an email marketer include creating emails that recipients not only open but also engage with increasing revenue and sales, segmenting email lists, and reading and analyzing data to optimize promotions and open rates. Content Marketer A content marketer is responsible for strategizing, executing content creation and delivery, tracking metrics that influence content strategy, and often managing a team of writers, designers, and strategists. Graphic Designer A graphic designer is responsible for creating any visuals used in marketing materials or campaigns. Both print and Digital Conversion Rate Optimization Specialist. If you're a CRO marketer, you can expect to handle auditing content to measure effectiveness in roi, influencing content creation to ensure impact, and using this data to optimize for improved performance. To see a detailed description of any of the jobs I just mentioned, please check out our blog on the Ultimate Guide to Marketing Jobs. Now that we've seen some of those jobs, let's talk about what it takes to actually get them.
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Figure out what type of role you want Sounds simple, but a lot of people just jump right into applying to jobs without this very important step. Make a list of what you'd like to do in your role. What type of vibe are you looking for? You can say things like I like writing and telling stories. I like research. I like working with analytics to help me create better content. I really enjoy working with a team. By giving some thought early on, you can find out which lane you fit into and that's going to be really important for our next step. Step number two get some proof. Create an IG page, a website, a series of videos. Be in the space that you're applying for. If you're applying to be a social media manager, manage some content on social media. This will give you a chance to show growth along with the strategies that you use to get there. This job that you're watching me perform right now, it came to me in part because I had years worth of successful video content creation experience on my own social media page and I could break down the strategies that I use to get there. Start a channel. Make a blog. Invest in your Twitter. These simple steps will help you stand out from the crowd of marketing applicants and hopefully skyrocket your chances of actually landing the job. 3. Get a certification A certification is what you receive when you complete a course in a desired field. It shows that you know what you're doing and that you're a student of the game. Getting certified in digital marketing is the embodiment of that statement. There are lots and lots of courses and online classes that will teach you the ins and outs of digital marketing. But as always, we have you covered with the very, very best in the game. Click the link below to check out our free Digital Marketing certification course. We're talking lessons on digital marketing fundamentals building a content creation framework and how to find an SEO strategy that fits your goals. It's a perfect introduction to digital marketing for newbies and a great way to upskill your digital marketing expertise if you're already a veteran. 4. Make sure your resume and cover letter are on point nearly one quarter. That's 24% of hiring managers spend less than 30 seconds looking at a resume, which means if yours isn't formatted correctly, you're going to be missed by a lot of very important eyes. But again, click the link below and you won't have to worry about that statistic. It'll give you free cover letter and resume templates, and we also included some resignation templates to make sure that you don't burn any bridges on your way out. If you have to leave Number five Google yourself. I'm serious. Type in your name and see what pops up 34% of employers say social media sites have helped them decide whether or not to shortlist their applicants for a specific position or not. As you search and apply to jobs, you have to make sure your digital presence is a good reflection for your potential employer. Review your LinkedIn, Twitter and other social media channels to make sure that they all promote the same message and self image that you're actually trying to portray. Apply Apply Apply Apply apply apply apply apply. Go to a site like LinkedIn, Glassdoor Indeed or SimplyHired and type in some of the keywords related to the field that you're interested in. From what we were discussing a little earlier in this very video, we can put in words like writing, editing, content creation, research, etc. Type those keywords and add jobs or hiring after to get more direct results. You might get lucky and find a job that you're interested in and a post from that hiring manager on LinkedIn. Try making a connection with them and send them a note on why you're the best candidate for that role. This might give you a leg up on the competition. Listen, the world is becoming more and more digital and the time has never been better to get into this industry. But be warned, there are so many different roles available now that you can no longer just apply to an agency or company without being very strategic about the position that interests you the most. As always, if you like what you heard and you want to hear more, subscribe, like and comment to hear more. Until next time, bye bye free resumes and cover it and have general knowledge of search engine.
