How to Start Generating Leads on TikTok

Are you ready to create TikTok lead ads but don't know where to start? Let me show you how easy it is to build a successful TikTok lead generation strategy in three simple steps without having to start from scratch. Before we get started, make sure you have the HubSpot integration set up. This will allow you to instantly transfer the leads you get from TikTok directly to your HubSpot Smart CRM. That way you can add people to your email campaigns or have your sales team follow up right away. If you haven't done this yet, just click the link below to to set up the integration. Now this is important because once you publish your lead ads, you'll be generating a lot of leads from TikTok. Okay, so your HubSpot integration is ready. Now what? First, you're going to create your ads. But don't worry, this is really easy to do on TikTok, probably easier than the ads you create on any other platform. That's because people aren't looking for super polished or professionally produced content. In fact, the whole reason TikTok ads work so well is because they don't even feel like ads. Instead, think fun and entertaining. Look at your existing content to see what you can repurpose for TikTok, then recut it to make it more TikTok. Reimagine using the tools and resources in the TikTok Ads Manager and remix with more TikTok elements. For example, you could turn something like this into this. You can use multiple images to create a carousel ad that lets people swipe for different details or views. Or you can add a display card to your video that serves as a button for people to click. TikTok Ads Manager is filled with tools that make all this super easy to do. Next, you need to decide what to measure before you set up your lead generation campaign. It's important to decide which metrics matter to you based on what you want people to do when they see your TikTok lead ads. There are three key metrics to choose from. First, there's CPA or cost per acquisition. This tells you how much it costs you to win over a new lead. The lower the cpa, the more effective your lead ads are. This is a good one to focus on if your trying to create ads that generate a lot of leads you can add to your HubSpot nurture campaigns. On the other hand, if you want to optimize your ads for lead quality, focus on cpql. This stands for cost per qualified lead. Same idea, but it tells you how much you're spending to acquire leads who are close to making an actual purchase. And lastly, if you optimize your TikTok lead ads for paying customers, you'll want to focus on something called cpal. This stands for Cost per Acquired Lead. This is the metric to use if you want to understand how much it takes for someone to buy your product or service after seeing your ad. Each of these will help you see what's working and when it's time to try something different. No matter what you choose to measure, make sure you take advantage of TikTok instant forms. This feature lets people click a button on your ad to fill out a form right within TikTok. TikTok then uses your HubSpot integration to send the data straight to your smart CRM where you'll have everything you need to build relationships. Once you've completed those first two steps, all that's left to do is build your plan. For the first couple of weeks, just focus on engaging people in a fun, entertaining way. This is a great way to help people connect with your brand and make sure they remember you. Then, once you start to see leads come in, take the time to qualify them and determine who's most likely to buy from you. This is the time to start building relationships with those folks who with more personalized emails and campaigns. Since you already set up the HubSpot integration, this part will be seamless. You can even set parameters to have qualified leads automatically added to your nurture programs. And be sure to view your metrics at each step so you can fine tune your lead ads for even better results. And that's how easy it is to build a successful lead generation strategy with TikTok and HubSpot. We've outlined all these steps plus more best practices in our TikTok lead generation guide. Click the link in the description below to get started today.