Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How To Survive The Content Creator Era

Name: How To Survive The Content Creator Era
Uploaded: 2023-12-13T13:10:45+00:00
Duration: 24 s
Channel: Patrick Biddiscombe
Description: This excerpt is from a YouTube video discussing the current state and future of the creator economy. The speaker warns against starting companies solely…

13 Dec 2023 · 0 min

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This excerpt is from a YouTube video discussing the current state and future of the creator economy. The speaker warns against starting companies solely because creator trends are 'hot'—many 2021-era creator startups failed—while predicting the overall creator economy will grow substantially (estimated 2–5x in the coming years).

What's the pros and the cons of the state of the creator movement today? So the first thing is don't write it because it's a hot wave. It'll change and your company will die out because of it. Like the 2021 vintage of, like, hot creator companies. I think most of them are die out. But then the other thing is, I think the creator economy overall is absolutely massive and going to thrive. And, you know, I think it'll be for like, five years from now, I think it'll be two to five times bigger than it is now.