How To Use Ai To Create Viral Short Form Videos

Everyone this is a special episode of marketing against the grain i'm going to teach you a bunch of ai tactics in a really short video about five to six minutes what we're going to do is create youtube short form videos by using and being inspired from an incredible creator who has over a billion views on their youtube shorts so we're going to actually take that creator figure out how we can templatize what they do and then recreate it for your videos and add in a little bit of magic to make them really good for you so this is that five to six minute video but there's a ton of ai lessons jam packed in this single video that's today's episode of marketing against the green today we're going to show you how to get millions of views on youtube that's right we're going to teach you to be great at youtube short form videos and actually teach you how to create those videos and create those videos for you even if you nothing you know nothing about short form video and the reason i'm doing this is because i want to show you again how ai is really an accelerated learning tool so the first thing we're going to do is we're going to create a process that is able to we're going to teach the ai how to extract short form video from longer form video and to actually create the short form video for us so it's going to be able to take the transcript of long form video recognize what talking points in there would map well to a short form video and then it's actually gonna create a great short form video for us and so the first thing we need to do is we need to teach the llm what to look for you know what are the best talking points in a long form video that would map really well to make a short form video and so luckily there are a bunch of creators out there that talk about what makes what topics make a great short form video jenny is a example of one of those creators she came on of our she came on our podcast she gave really a masterclass a forty five minute masterclass on on how you create great short form videos and what kind of topics and things like that characteristics make a great short film video so we're able to go back and forth with claude and create a prompt based upon all of that knowledge and that prompt basically teaches the ai assistant what to look for in terms of talking points that would make one of those great short form videos so it's able to take a transcript you can see it tells me to add a transcript here and then it has a bunch of things that it looks for to to say this clip would actually work really really well and so now i actually have a prompt that i can give it along with the transcript to be able to start to look for clips within that video that i can start to use to create short film video from now this is just a basic example of me using one creator to teach the ai assistant in this case claude you know i love claude how to look for the characteristics of things that would make a great short film video but you can go and actually get all of the different transcripts of some of the most popular videos teaching you how to do youtube short form videos and upload all of those into claude and then look for the commonalities of things that people talk about so if you upload ten fifteen twenty transcripts you would just say to claude give me the most common characteristics that people talk about time and time again that make up a great viral short form video so now we have the prompt that can actually take a transcript and look for clips in that transcript that i can use to create a short form video form so i'm going to use this great video from staff an interview we did at inbound this year recently basically how we use ai and so i can go back to claude and now i can actually give it the transcript and you can see that what claude does is it actually finds a clip in that video that maps to all of those characteristics and it's super cool right it gives me the exact clip it actually is a really good clip it's about ai art and it was a spicy take on ai art gives me the rationale of why it picked that so now i actually have the clip that i want to use to actually create the video but i still need to know how do i create a winning short form video right how do i actually create what will actually a video that would get a ton of views well luckily again we have so much knowledge at our fingertips and ai is so great at reverse engineering that knowledge and actually it's an accelerated learning tool so it can templatize that knowledge jenny spoke in this video she gave a four minute masterclass and she broke down a sixty second short form video and she went every five seconds teaching us what should be in the those five seconds to get people to watch and share that video right now i.

Have a video that in four days it has eleven million views wow so that's legit i would love to share my screen so first things first the hook is how many flavors can you get with dollar one so i'm very intentional with my word choices even though this is ice cream or froyo whatever you want to call it i do not need to waste the words saying that when you can visually see it so that's like first things first we do not want to waste anywhere it's not even just in the hook in the entire video things that you see visually you do not need to say so how many flavors can you get with a dollar and the hook is already starting in the action that's super important because you want the video again to feel like we are progressing and we are having the video visually progress by having this little ticker to remind the viewer throughout the video that the goal is to get as many flavors as possible so so far basically what we're doing and you'll see for the rest of the video is i am answering any questions the viewer may have in the most concise form and not having any repetitive information and having different visuals from what i'm actually saying so typically you want to give the viewer as many reasons to care so that they have more reasons to watch until the end so like if like let's say you're a doctor making videos like if you're making a video on like weight loss you could even mention like it's a super healthy lifestyle that prevents you from getting a certain disease helps you lose weight it gives you multiple reasons and it gives you multiple audiences to be interested in the content typically a lot of people put cta's at the end of their video but that is one of the worst things that you can do because rewatch ability is like third most important thing and when you put a cta at the end of your video people are not going to loop the video they are going to leave and your video gets killed because you you have to have rewatch ability for a video to do well which is why whenever we have cta's we always put them in the middle and we have it make sense and in line with the content wow great.

Knowledge and that means i can now create a transcript and i can actually create a template of that i can create a prompt of that there's a.

Lot of marketers out there using ai most of them are just kind of copy and pasting ideas around that's not the right way to do it the smartest marketers are going to use ai to transform their marketing at hubspot we've used ai to turn videos from one language to multilingual in minutes not days ai has completely changed the game for us and it can change the game for you in fact we just dropped a twelve page guide of ai prompts that are going to turbocharge your marketing and if you're somebody who's trying to get started with ai wants the right prompts to kind of push you in the right direction and outline the best use cases this is the guide for you so click that link in the description and go check out our free.

Prompt guide so this prompt here actually takes the clip that i just got from that long form video and actually is able to construct a short form video following the advice that jenny gave me so you can see here it understands how to break down and a sixty second clip and it talks about what should be in the in each five second part of that clip right and so now i can just give it the transcript that i got and it will actually create me a really really great short form video so you can see it's taken the one that i had around ai revolutionizing art and it basically creates a complete transcript for that short form video gives me the reasons why everything is in that video based upon you know the basically the second by second play of how to create this video the psychology behind that because jenny talked a lot about the different psychology of why she puts in the things she does in the short form video and actually talks a lot about the visual aids but now i can actually have a complete transcript and structure to turn that clip into a short form video and i think that is pretty incredible right now i went from basically not knowing much about short form video to figuring out how to teach the llm what to look for in longer form videos that i can use in my short form videos and then teaching the llm a complete second by second breakdown of what makes a great short form video and i can just give the llm the clips and it will create a first draft of that for me now again you need the human edit you need to make this really really good and so to do that you should incorporate your own taste your own ideas your own point of views but it's an accelerated learning tool it's a great starting point and for me what i do is i actually look to see what it's given me and actually try to really internalize how these things work and edit them to my taste i don't just copy and paste the copy and paste marketer gets crushed the marketer who really understands how to use this for accelerated learning is going to really differentiate themselves and get much better results of course as always i would then go in and create a virtual agent i'm doing that now i'll give it to all you for free and that's that's a cool ua use case that i've been playing around with today i hope you all find it useful and there's some kind of learnings in how i use ai how you might be able to use ai for some of the things that.

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