How To Use AI To Spot Your Brand Weaknesses

One of the unlocks that our team in HubSpot have done really well in this tool is showcasing, like how LLMs are actually a really incredible brand tool because they are trained on the Internet. And now you can actually ask incredible questions of how the Internet thinks about your product. You can think, you can ask it things around what is the sentiment towards my brand? What are the good things, the bad things? What's my share of voice? How many times am I appearing versus my competitors? And so I would say this tool for any company is actually an incredible brand awareness tool. Right. And it's a really great way to think about the way you differentiate how you will be graded on an LLM and how you actually want to look at your results in an LLM and LLM for listeners large language model versus their traditional search engine.