Patrick Biddiscombe shows how marketers use AI to skip weeks of client research. Instead of polling, they prompt Claude or ChatGPT to role-play ideal clients and generate problem statements for ad tests. Human research still matters, but AI gets you there fast enough.
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So you asked like, are we using AI? Everybody? Right now, if you're in marketing, you're using AI whether you realize it because it's baked into every tool you're using. Let me give you a really tactical example. So anytime we go into any new market, one of the first tests that we're going to run is we're going to do a series of ad tests that we call problem statement ads. Now, what we used to do is do research. We do polling, we do customer interviews to figure out what are these problem statements. What we're now able to do is just ask Claude and Chad GPT. Hey, you are this ideal client dealing with this particular issue, challenge, or problem that we solve. What are 10 common problems that you're dealing with in your own words? And it will give us a phenomenal list of problem statements that are every bit as good, if not better, than the ones that we'd find in our own research. Right. And so what would take weeks of research and analysis? We can now just get. Now we will still do the research because it's not perfect, but man, if it's in a hurry, if we kind of just need to go, go, go, we'll just use AI, of course. And you know what? It's good enough.
