How To Use Facebook Groups to Market Your Business

Lets face it, Facebook pages don't have as much clout as they did historically. Organic reach is harder to come by. Advertising is more important than ever. The amount of competition is overwhelming, and the tactics and methods like posting frequently or asking users to like, comment or share your content just don't seem to work anymore. So what's a marketer to do well At Facebook's developer conference, Mark Zuckerberg described Facebook groups as the heart of the experience on Facebook, just as much as friends and family are marketers. Take note if you haven't seen the billboards or the changes in the Facebook application. The social media giant is prioritizing content from Facebook groups. More than 400 million people belong to at least one Facebook group, and more than 100 million people see groups as the most important part of their Facebook experience. It comes as no surprise then, that Facebook has made groups and communities a central focus of the platform. In Facebook's redesigned app, Groups has its own tab, and they now include group notifications alongside all other information. This is an intentional shift by Facebook to make groups a more prominent feature. It also shows that the algorithm favors groups and wants people to use them more. But how can marketers like you leverage this tool? After all, groups are nothing new. Here's the key Groups are great for building a community on Facebook, and Facebook wants to position itself as a platform where community happens. So how do you get involved? You can create a group or join an existing group. Both have benefits and drawbacks. You need to decide which is right for your business. How you approach groups will depend on the type of community you're trying to create. One thing's for sure, Facebook is investing in groups, and it's more important now than ever before for marketers to leverage this unique tool. To find out everything you need to know about leveraging Facebook groups, check out the Facebook Marketing course over at HubSpot Academy. Until next time. Hi, I'm Dane from HubSpot Academy. Subscribe to this channel to see more videos like these. Thanks for watching.