Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How to Write a Business Plan (step by step)

Name: How to Write a Business Plan (step by step)
Uploaded: 2019-08-14T11:00:03+00:00
Duration: 1 min 46 s
Channel: Patrick Biddiscombe
Description: Alex walks through the core sections of a business plan: executive summary and company description, sales and marketing strategy with target audience and…

14 Aug 2019 · 2 min

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1:46

Alex walks through the core sections of a business plan: executive summary and company description, sales and marketing strategy with target audience and buyer personas, and financial projections. Download HubSpot and General Assembly's free template to get started, and consult experts before showing financial or legal sections to investors.

Questions this video answers

Alex from HubSpot.

HubSpot and General Assembly's interactive business plan template (free).

Cover page; business/company description (executive summary, company history, competitive advantage, leadership, mission); sales/marketing sections (target audience, buyer personas, products/services, product line, marketing, sales strategy); legal/financial sections (legal structure, financial projections and rationale, goal-setting, goal-attainment strategy); optional appendix.

Chapters

Hi, I'm Alex from HubSpot, and today I'm going to show you how to write a business plan. If you enjoyed this video, don't forget to like it and subscribe to our channel. Post any questions or suggestions you have in the comments below. Let's Get Started Crafting a business plan is one of the most important tasks for a new company to complete. Unfortunately, it can also be time consuming and pretty stressful. In this video, we'll go over a few ways to write a business plan easily. To start with, we recommend downloading HubSpot and General Assembly's interactive business plan Template. It's free and it'll help you get your business thoughts and processes organized and clearly documented. A business plan should be broken up and organized by sections. The typical business plans start with a cover page, business Description and Company description. This is where you highlight areas like the executive Summary, company History, competitive Advantage, company Leadership, and mission statement. Next up are the sections about what and how you'll sell. These include sections for target audience, buyer Personas, product and services, line and marketing, and sales strategy. Mention what software you intend to use to build out and execute that strategy, like CRM software or inbound marketing and sales software. Finally, it's time for the legal and financial stuff. The business plan should have dedicated sections for legal structure, financial projections and rationale, goal setting processes, and a thorough goal attainment strategy. Typically, these are the sections investors are most interested in, so make sure you put serious work into them and consider consulting experts in the field. Lastly, if desired, add an appendix with any additional information. Need some additional help getting your business plan started? Click the link in the description to learn more. Thanks for watching. If you enjoyed this video, be sure to like it and subscribe. Let me know how your business plan is going in the comments below.