How to Write a Meta Description in 5 Steps

Think meta descriptions aren't important, Think again. Follow these tips to write meta descriptions that entice searchers to click. Step 1 Use Action Oriented language. Try starting your meta descriptions with verbs like learn or discover and then include post specifics. Step 2 provide a solution or benefit Write a short sentence letting searchers know what they can expect from your post and why it's worth their time. Step 3 Keep it under 155 characters Google cuts off meta descriptions when they reach a certain width. Keeping your copy to 155 characters is a safe benchmark to follow. Step 4 Don't deceive searchers if your meta description is stuffed with irrelevant keywords and false information, searchers will quickly abandon your page. Select step 5 make it specific and relevant. Most searchers will skim right past a generic description. Make yours stand out by using descriptive words and avoiding fluffy language. By following these tips, you're sure to increase your website traffic.