How to Write Great Instagram Captions

Instagram might be all about the visuals, but without a scroll stopping caption, your posts won't get the engagement you want. And you need those likes and comments because the more engagement your posts get, the more visible they will be to your followers. So pause before you hit post and channel your creative copywriting skills. Captions should be brief. While there's a 2200 character count limit, your viewers will need to click more to view anything. After the first 125 characters, make those first three to four lines count. Leave hashtags, mentions, and any extra information for the end. Brevity might not always be an option, though. Sometimes you have a story so great you need a long caption to do it justice. Add line breaks to create clear, easy to read copy. Simply press the 1, 2, 3 button on your phone's keyboard and you'll find the return key. On Instagram, you should adopt a light hearted tone and avoid the hard sell. This is a platform where you can be clever, fun, and even a little silly. One way to add some personality to your posts is to include emojis in your captions. It's sometimes the only copy you need. Now, if puns and punchy one liners don't align with your brand's voice, stick with a tone that's relatable and consistent. Once you've perfected your caption, add relevant hashtags to get found in search, but no more than 5 unless you want to appear. Spammy Drive engagement by including a call to action. Ask viewers to double tap if they agree, tag a friend or comment to drive traffic to your site or another channel. Include a Click the link in our bio CTA Use strong action verbs to encourage a response from viewers. Finally, always check for spelling and grammatical errors before you share. So before you upload your next Instagram worthy image, spend a few minutes writing and revising a compelling caption. Your followers will be sure to reward you with likes and comments.