Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How Volvo Got $60M In Free Marketing

Name: How Volvo Got $60M In Free Marketing
Uploaded: 2022-10-21T13:00:04+00:00
Duration: 12 s
Channel: Patrick Biddiscombe
Description: Short video transcript describing Volvo’s 2007 “Greatest Interception Ever” campaign during the big game. Instead of buying commercials, Volvo encouraged…

21 Oct 2022 · 0 min

Watch on YouTube

0:12

Short video transcript describing Volvo’s 2007 “Greatest Interception Ever” campaign during the big game. Instead of buying commercials, Volvo encouraged viewers to tweet #VolvoContest when any car commercial aired and gave away new Volvo XC cars; the stunt generated major attention and an estimated $44 million in free advertising while competitors spent about $60 million on commercials.

Questions this video answers

2007

#VolvoContest

A brand new Volvo XC (car)

$44 million

$60 million

This is how Volvo got $44 million in free advertising and created one of the most clever marketing campaigns of all time. Back in 2007, on the biggest media day of the year, Volvo invited viewers to take part in a campaign they were calling the.
Greatest Interception Ever. How? By using their commercials to give you the chance to win one of our cars.
Whenever any car commercial would air throughout the big game, viewers were encouraged to tweet with the hashtag VolvoContest to tell Volvo who they think deserves a brand new Volvo xc. The response was major. That day, every time a car commercial played, Volvo's tweets and mentions spiked. While their competitors paid a combined total of 60 million on commercials, Volvo grabbed more attention without one for the low cost of giving away a few new cars. Want to learn more successful marketing strategies? Subscribe to the HubSpot marketing channel.