Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

How We're Acquiring New Customers In 2025

Name: How We're Acquiring New Customers In 2025
Uploaded: 2025-02-05T18:00:02+00:00
Duration: 38 s
Channel: Patrick Biddiscombe
Description: HubSpot's 2025 strategy relies on owned content and influence rather than ads. A CEO became a customer after seeing HubSpot mentioned repeatedly in…

5 Feb 2025 · 1 min

Watch on YouTube

0:38

HubSpot's 2025 strategy relies on owned content and influence rather than ads. A CEO became a customer after seeing HubSpot mentioned repeatedly in podcasts and newsletters like The Hustle and My First Million. HubSpot acquired The Hustle and shifted spending from ads to owned content between 2021 and 2023.

Chapters

I want to show you what we've been building towards. Okay. So this is a CEO. Look how long it took him to purchase HubSpot. But let me give you the journey. He was an avid reader of the Hustle and the My First Million podcast. No idea what HubSpot did. HubSpot bought the hustle. They turned off all the ads and amped up investment content. So, by the way, we, you know, turned off the ads. Right. Counterintuitive to what you would expect we would do. And then between 2021 and 2023, he was exposed to HubSpot. Every podcast he listened to, every newsletter he read. This is like part of what we mean by influence, right? We always believe actually, this is where we are moving towards. And the investments we made there is actually rivaling the blog.