HubSpot Product Updates | INBOUND 2024 Edition

Hey, it's Kyle. I'm in inbound 2024. HubSpot has announced a lot of new features and I'm going to try to get you as much information in as little time as possible. So here we are at the Breeze Intelligence area. What can you tell me about Breez Intelligence?

I'll tell you a little bit about form shortening. I think there's often a conflict between marketing and sales. Marketers want less fields on their forms so that they get higher conversion rates. Sales reps want a bunch of fields on their forms so they have lots of information about the leads that they're going to engage with. And oftentimes this causes a bunch of conflict. With form shortening. Powered by Breeze Intelligence, you can get the best of both worlds. A visitor puts in their email address, we look up the contact and company enrichment data set and we only ask them for the information that we don't have in it. So we improve the conversion rate of the Internet.

Amazing.

Love that.

How about you?

So second feature, Breeze Intelligence Buyer Intent. So it uses a reverse IP dataset. Enrichment Dataset is brand new, combines it with our own customers smart CRM data and it tells you who in your target markets are ready to buy.

Love that.

And what have you got?

I'm Enrichment. So it's in the base of intent and foreshortening. You have all the data that you need for companies and contacts with more than 20 attributes and you have fresh data accurate about everything that you want to know about these contacts.

All right. Breeze Intelligence is just one part of Breeze. There's also Breeze Agents. Can you tell me about Breeze Agents?

Yeah, absolutely. So we have four agents right now.

Four. Wow.

Social agents, content agents, customer agent, and prospecting agent.

That's amazing. So what can you tell me about Content Agent?

Oh my God. Content Agent is one of my favorites. So it's designed to help you very quickly create a landing page, a blog post that's fully optimized for SEO, a podcast even, or even like a case study. And it helps you create all of this by understanding also the context of every data that you have in the CRM.

That's amazing. And how about socialagent? Tell me a little about that one.

Social age. Socialagent, also amazing. It creates social content for you. You are just a reviewer and is able to create content or social posts based on a number of categories. So based on the products and services that you're selling, based on your best performing content that already is in your CRM on the topics that you are an expert on so, so, so many.

All right, let's get some integration information. Hi. What can you tell us about Amplitude's app for HubSpot?

Absolutely. So we announced just this week at Inbound that we have a deep integration between Amplitude, which is a digital analytics platform, and HubSpot. So the three things that we are rolling out. First, PQL product qualified leads. So now you will have access to Amplitude product usage on your user user behavior directly in HubSpot to help you better qualify your leads with product usage. The second use case is about having the Amplitude dashboard charts directly available to you in HubSpot. So why is it great? Because you have your well known HubSpot marketing signals next to new product usage data which gives you deeper insight so you can bring faster growth to your companies. And the third use case is about account management, using product usage data to enrich your health. Scoring for your accounts, for example, detecting at risk accounts faster. So we're super excited to have launched this this week and this is just the beginning of a long journey and we'll be adding more features as we go forward.

Amazing. Love it. Thank you so much.

Thank you.

Kai.

Nice to meet you. I'm out of here. Be sure to join us next month for another Product Spotlight video. See you there.