Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

If SEO Is Dead, THIS Is Where Google's $12.5B Would Go

Name: If SEO Is Dead, THIS Is Where Google's $12.5B Would Go
Uploaded: 2024-04-14T13:45:03+00:00
Duration: 53 s
Channel: Patrick Biddiscombe
Description: Short YouTube transcript excerpt arguing that if Google lost 5% of its advertising business (about $12.5B), much of that marketing spend could shift to…

14 Apr 2024 · 1 min

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0:53

Short YouTube transcript excerpt arguing that if Google lost 5% of its advertising business (about $12.5B), much of that marketing spend could shift to the creator market within a few years. The speaker frames this as a significant opportunity for creators and a strategic risk for companies that do not engage creators.

Chapters

Do you think it's possible, in the realm of possibility that Google could maybe lose like 5% of its advertising business? Oh, yeah. Okay. Very possible. I think they know that as well. So if Google lost 5% of its advertising business, that'd be 12 and a half billion dollars that has to be spent on marketing still, right? There's still companies out there who have to do marketing. I would posit you that the majority of that's going to the creator. Oh, I like that. If you want to think about the future scale of that creator market, it's like, oh, is it possible between Google and Meta and other channels, that $20 billion goes to the creator market in the next two to three years? Very possible. Highly possible. I'm not going to the point yet to where I'd say probable, but very, very possible. If you are a creator, great. If you're a company, you're not working with creators, that's a real concern. If you're a company not employing creators, that's a real concern.