Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

INBOUND 2013 - Outbound Anonymous with Dan Sally

Name: INBOUND 2013 - Outbound Anonymous with Dan Sally
Uploaded: 2013-08-22T15:06:53+00:00
Duration: 27 s
Channel: Patrick Biddiscombe
Description: A short comedic skit from INBOUND 2013 in which Dan Sally and others participate in an "Outbound Anonymous" confessional. Speakers (Dan Sally plus two…

22 Aug 2013 · 0 min

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A short comedic skit from INBOUND 2013 in which Dan Sally and others participate in an "Outbound Anonymous" confessional. Speakers (Dan Sally plus two others) describe exaggerated marketing failures — bad leave-nurturing tactics, reckless paid ads and celebrity endorsements, and a giant inflatable gorilla causing public alarm — as they frame attempts to move toward inbound marketing.

So I got in a little trouble during my last leave nurturing campaign. This woman kind of took offense to my tactics and went all Charles Bronson on me on the street. And it really made me evaluate the way I was doing things. So I met up with a good group of people who are going through the same problems I am, and I'm trying to go inbound. Hi, I'm Dan. I'm Dan, and I'm an outbound marketer.
My pay per click habits broke my budget. I made a huge mistake, and I hired Gary Busey for an infomercial. When I finally hit rock bottom, I was buying 10,000 email addresses at a time.
I rented a giant inflatable gorilla to try and boost street traffic, and the wind blew it into a nearby playground. There were children screaming and panicking. It was awful.
You know, I realize the Internet isn't just a place for people with no friends to talk about dumb bands nobody cares about. I'm trying to increase my invisibility on search engines. And, you know, I mean, I've hit a few bumps in the road, but I'm starting to get the hang of things. And with what I've learned over the past few days, I really think I'm gonna do all Sam.