Inbound 2014 Keynote Speaker: Martha Stewart

Every company dealing with a human being should understand what that human being needs and wants. The minute you stop delighting your customer, you're done. And delight takes many forms. In our case, we're dealing with people's lives on a daily basis. We are entering people's homes, we are in their refrigerators, we are in their closets, in their bathrooms, in their bedrooms. So it's very important for us to have a more personal contact with our customers. You know, everything we use is a useful tool in some way or other, because people do need to communicate. They do need instant gratification. They also need instant knowledge. I really, really care about the customer, and that customer is very demanding. That customer is very knowledgeable. That customer doesn't want to be talked down to. That customer really wants good stuff. And we have always trusted try to treat the customer in that fashion. I think of myself first and foremost as a student, and I think that we can all learn all the time. Having a conference like Inbound will enable a lot of people in a limited amount of time to learn a lot about other people's experiences and what works and what doesn't work. It.