Speakers at INBOUND 2015 argue that inbound marketing should invite conversation, not just convert. They emphasize that humor, vulnerability, and empathy matter. Social media amplifies marginalized voices, and education for women and girls requires addressing systemic barriers.
Chapters
This software, this is our invention. This inbound movement, that's your invention. We think it's time to get growing with inbound. We think inbound is for everyone. Inbound is about creating value.
It's about being lovable.
This kind of humor friendly, empathetic approach to marketing.
The purpose of a pitch is not what we think. We tend to think the purpose of a pitch is to convert people. Nope. The purpose of a pitch is to invite people into a conversation.
What we do for a living is find people who are interested and then we connect them and we amplify them and we take them to the next level.
Being vulnerable feels terrifying, but I guarantee you, what's more dangerous and more terrifying is getting to the end of our lives and having to look back and ask, what if I would have shown up?
The real thing that is exciting me right now is trying to understand the relationship between all these different platforms and how can you learn something one place and apply it other places to make better stuff have a bigger impact and serve our audience better.
The great thing about social media was how it gave a voice to voiceless people.
Ensuring that women and girls are educated, empowered and supported is good for everyone. But unless we tackle some of the challenges, we won't get to that reality.
We are here because of each and every one of you. You are the pioneers of the inbound movement. It is because of the content that you've created. It is because of the value that you have created for your prospects that we are here where we are today.
