Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

INBOUND 2016 5-Minute Sessions: Amina Moreau

Name: INBOUND 2016 5-Minute Sessions: Amina Moreau
Uploaded: 2016-12-08T20:03:03+00:00
Duration: 1 min 18 s
Channel: Patrick Biddiscombe
Description: Short filmed session in which Amina Moreau argues that storytelling is pervasive across fields and that effective stories move people emotionally; she…

8 Dec 2016 · 1 min

Watch on YouTube

1:18

Short filmed session in which Amina Moreau argues that storytelling is pervasive across fields and that effective stories move people emotionally; she contrasts stories with lists or timelines and emphasizes that touching the heart moves the mind, improving persuasion and decision-making.

Chapters

Storytelling is everywhere. It's in marketing, it's in medicine, it's in law, it's in politics. Storytelling is everywhere. There's an argument to be made. The challenge is that very few of us stop to ask what storytelling really is, what defines a story and what makes a good one. Well, I'll tell you what storytelling isn't. It's not a bulleted list of facts. It's. It's not a timeline of historical events. A good story takes people on a journey through ups and downs, through conflict and fulfillment. It really moves people. That's an opportunity that we leave on the table all too often, because through experience and what research has shown us, people don't make decisions based on rational argument. People make decisions from the heart. And if we can harness the power of talking to people's emotions, then I think our communications are going to go a lot farther. I think that gaping void said it best. We must touch the heart to move the mind. And I think that storytelling is absolutely the vehicle to do that.