INBOUND Bold Talks: Dan Tyre "On Attitude"

Welcome to Inbound 13. My name is Dan Tyer. So happy to be at this Bold talk this afternoon. Thanks for attending, Beth. That was great, Jessica, thank you very much. I was out with, I had a breakfast meeting this morning with someone who will remain anonymous. And I said, how are you feeling? She goes, I feel caffeinated, exhausted, bloated from partner meetings, my throat is scratchy, I'm a little bit drunk, I've had no sleep and I've been standing up tweeting all day. She said, but I'm happy, right? And I thought that was a great prelude to my presentation on attitude. I'm super pumped to give a whirlwind presentation on one of my favorite subjects. And that's Dan Tyre on attitude. So in addition to the three things that you see on my bio, a couple of things. Number one, I talk really, really fast. I'm talking about like midtown Manhattan cab driver have no idea what I'm saying half the time fast. Number two, I tend to go down tangents, right? Like a rabbit goes down a hole. So we may start talking about attitude, but by the end of the presentation, we may be talking about Russian military installations or the airport in Sing, or you never know where I'm going to go. Number three, I'm occasionally funny. I'm the second funniest Dan at HubSpot. Dan Salley is the main kind of thing that you see on the real stage downstairs. And he is really funny, right? Check out his YouTube videos. But I have kind of the same material. So if you've seen me before, you know some of my jokes. I like to use analogies a lot, right? And my goal today is to get you laughing like a hyena on nitric oxide and to show you a little bit about attitude and talk about a few things. So for the next 15 minutes, I want actually the next 10 minutes your undivided attention. So we'll catch up a little bit. You can tweet. KillerBoldTalk Beth Dunn. Killer bold talk. Dan Tyre. Killer bold talk. Jess. Thank you very much. And my personal goal is, number one, to blow your hair off. Number two, to give you a bold talk memory that you'll remember for the next 10 years. Number three, to teach you a little bit about things on attitude and. Oh, we need an agenda slide. All right. Do you have an agenda slide for a 10 minute presentation? Oh, yes, you do, baby. That's right. I like those nods. So, number one, we're going to talk about you. Number two, we're going to talk about your special Sauce number three, you're going to talk about your attitude. And. And if we do all those three things, I'll be happier than a raccoon on garbage day. Oh, man, the delivery on that one was bad. All right, a few more things about me. I'm 55 years old. I live in Scottsdale, Arizona. I have been married for 25 years. I've got two beautiful children, and I am absolutely the luckiest guy in the world. It is ridiculous. The insane, incredible, exceptional stuff that just falls into my lap. I'll give you an example. I was standing on the second floor where the staff was yesterday, and Seth Godin walks by, right? I'm going, oh, that's pretty cool. I'm like, right next to Seth Godin, and this lady jumps in front of me and she goes, you're Seth Godin? And actually, he goes, yeah, I'm Seth Godin. She goes, I want a picture. I want a picture of my hero. And so I'm saying, oh, that's pretty cool. So she reaches over, hands me the camera and says, take our picture. And while I'm taking my picture, Seth Godin grabs me and says, you should be in the picture, too, right? So now I'm surrounded by a lady I don't even know from Michigan, and Seth Godin. Now it's on my Facebook with all these kind of likes and stuff like that. It's crazy. So I speak all across the United States on what they call schmarketing. You guys familiar with schmarketing? The integration of sales and marketing. I actually invented the term with Mike Volpe. Right? Another incredibly lucky thing. I was getting drunk on beer and just decided to squish together sales and marketing. And I didn't trademark it, but I should with track Mike. And it was. I speak about it all the time. I also speak on attitude, and attitude is an incredibly important component of the quality of your life. So this afternoon, I'm going to hopefully give you a couple of things on attitude so that you can go off and increase the quality of your life. So, as you've probably noticed, I have a little bit of. A little bit of energy. I don't know why it is. I just kind of vibrate differently than a lot of other people. And one of the things that I've found is that it's somewhat contagious. So hopefully by the end of this talk, you'll feel like you had, like, a double Starbucks with two shots of extra espresso or something like that, and we'll rock it from there. All right, so the next thing is, you know me, okay, but who are you? And this is a very important question for me. This is not only the lyrics of 1978, whose song, but it's also an important component of you thinking through, right? Exactly what you are. When I ask this question to most people, they think through and they say, this is who I work with, this is who I marry, this is where I live, this is my job, this is my occupation, and that's the outward kind of things. What I'm really trying to vibe when I ask this question, who are you? Is I'm trying to understand the inner aspirations. I'm trying to understand your inner strengths. I'm trying to understand the things about you that are not overt. So my daughter always says, you know my name, but not my story. And what I'm trying to vibe here is, what is your story and what can you bring to that? And so three obvious points. Number one, you are you, right? And number two, you are unique, right? No one else in this room, no one else in this world is exactly like you. Number three, the only option you have is to be the best that you can be, that you need to be an exceptional you. And I got a great example for this. One of my friends, she was actually voted the best speaker in inbound 2012, right? She's a 26 year old Bulgarian marketer by the name of Maggie. Right? And she blew away all the other speakers last year. Why? Because she gave a presentation on herself. It was all about her. And at the very least, we want you to leave this presentation understanding a little bit about the first step of understanding you. The second part is your special sauce. How many people here have a special sauce? All right. Many more people than that. All right? So it's the combination of all the stuff we talked about with all the things that you're doing, minus the negative stuff, right? Everybody here, just like, you're a unique individual, you have a special sauce. And the special sauce, I want everybody to kind of acknowledge that, like you're a fat pig rolling around in the mud on a hot August afternoon, all right? That special sauce is super important. Think of the things that you like to do, right? Think of the things that people compliment you on, right? Think of the things that you're really good at. And that's your special sauce. Go ahead, tweet hashtag inbound13. My special sauce is right? I'm very, very interested in that. Some people say, I don't have a special sauce. Everybody has a special sauce. I don't care if you're the biggest blow off to watch Monday night television in the entire state of Michigan. That is still a special sauce. And that's something that you can rock. It doesn't matter how minute. It doesn't matter how specific. A special sauce is critically important. All right, and why is a special sauce important? It's a couple of reasons. Number one, it's a reminder of who you are and what you bring to the table. It's a reminder of your inner strengths. It helps you think differently about your connections to your family, to your friends, your employers. And there's tons of special sauces out there. And your ability to understand that will definitely help with your attitude. All right, so what is attitude anyway? All right, I have to read this because it's a little bit specific. It's a psychological state or hypothetical construct that determines how positive and negative you are towards yourself or your people or your objects. It's a combination of things that happen to you externally but also happen to you internally. And it's your interpretation of what you see happening to you and how you feel about that in your heart, in your brain, in your mind. It affects everything you do. It is one of the most important attributes of the quality of your life. All right? And so if you're driving down the street and you get a flat tire, you can have a bad attitude and saying, hey, I got a flat tire. Or you can say, hey, I got a teenage daughter. She's learning to drive. I'm so glad that I had the flat tire rather than my daughter, because it gives me an opportunity to make sure that I can actually fix it. And so here's the thing. Your brain has billions of stimuli every single minute. There's all these tastes, there's touches, there's senses that you see all the time. There's all this overt kind of stuff. And then there's an interpretation of what you're thinking about when all these things happen. And. And guess what the dirty little secret of attitude is. Your brain doesn't know the difference, right? Your brain can't determine whether it's actually real or it's an interpretation of what you're seeing. Now, let me just pause for a second here. That gives you the opportunity to understand and interpret all of the things in the way that you want to. Your brain doesn't know the difference. So if there's a guy sitting on the corner there with, I don't know, red or orange shoes, right? And even if he has his, like, face squished up like he's smelling an overflowing septic tank, Right? As long as I'm pumping my brain with all these kind of things that this speech is going great, this is rocking, everybody's like, it. It doesn't matter. My brain, my attitude is seeing all that stuff the same way, and I'm just feeling like, wow, it's going great. No problem. This is cool. In addition, the ability for you to put in your subconscious, in your subconscious, certain thoughts and ideas. Because there's billions of stimuli all over the place, the brain can't determine whether all of these things that are coming at it so quick, so it has to latch onto the things that it sees most frequently. So the subconscious becomes very, very important. Your ability to identify and see certain messages like, yeah, I'm doing pretty good, or, yeah, this is pretty. I'm pretty happy, or, yes, I'm doing a lot of things that are very exciting is an extremely important component of allowing your brain to get those pieces. And that's what you feel. That's the majority of the information that comes through that helps you determine how happy you can be. And, like, how cool is that? All right, so here. Here's the Dr. Phil part. All right? How many people want skills for a better attitude? All right. I love it. All right, so it turns out it has nothing to do with your educational level. It has nothing to do with your skills, your money, your job. It has everything to do with your skills. And it's like learning or algebra or running or anything like that. I can give you a great example. Jamaica. Year in and year out, Jamaica is voted one of the happiest countries in the world, Right? Anybody ever seen a grumpy Jamaican? Absolutely right. So it doesn't matter how much money you have. It's all about understanding and vibing on these four tips. Number one, you're responsible for your attitude. Not your parents, not your boss, not your roommate, not your wife, not your husband. Number two, you are what you feed your brain, right? So if you feed it positive stuff, you'll get positive stuff back. If you are worrying, your anxiety written, you're concerned about what's going to happen in the future, that's what your brain picks up. That's what it feeds back. Number three, you get to make a decision every minute of every day, how happy you want to be, right? You're delusional, right? Your brain doesn't know whether it's really happening or you're thinking it's happening. So you can program your brain with all this kind of thing. And number four, no one can take away your bad attitude. No one can affect your attitude unless you let them. There's all kinds of people in your life who will. They're very good. They have these strategies to make sure they understand how to break you down. They have experience with you as a family or as a close co worker, and they know what your hot buttons are. And so the two strategies that I use is, number one, put myself in a bubble. If I know I'm going to talk with somebody that's going to be emotionally challenging, I put myself in this bubble and they can say things and boom, it bounces right out of the bubble. I actually envision myself in this bubble, and it really helps. And the second thing is, if you're dealing with somebody who's constantly negative, constantly bringing you down, you can envision his or her head expanding like a balloon, right? And you're sitting at the table and all of a sudden, somebody who's consistently negative, you're looking at them and like, wow, that's pretty cool. Your head's the size of a balloon, right? And it takes away all of the deficiencies and moves you on to the next level. All right? So if you have a bad attitude, there's only a few reasons. Number one, you're an eternal pessimist and you don't realize you've always lived around negative people and you don't realize that this is an option. Number two, you just don't have the skills. And number three, you secretly like it, right? You just want to be negative, and that's your choice. You can do that, right? But the purpose of this talk is to make sure that you understand that there's an alternative. All right? So if you want alternatives, we'll give you five more strategies for a good attitude. Start with being grateful for what you have. I mean, everybody's here, right? They're at inbound, there are parties with free beer, right? Most people here are employed, are healthy, right? Think of all the great stuff that you have. Once in the morning, once at night, or ten times a day. All the great stuff that you're doing. Number two, if you have problems being grateful, understand and put yourself in someone else position. We say try to serve, all right? The ability to serve someone right, allows you to take it away from yourself and show gratefulness by working on someone other's problem. Number three, people who work with me know about this one. Some days you eat the big dog. Someday the big dog eats you, right? And you just have to walk away Everybody has those days in their life, and it's just one of those things where you got to shake your head, you understand? It's not you personally. It's just one of those things. Number four, hone your recovery skills. Your recovery skills are the ability that you can jump out right, after a very limited time, and you can change your attitude no matter what happens to you. You feed the positive ions, and then, boom, you're to the next level. And then the last thing is surround yourself with positive, effective, subconscious messages. Right? The key and when all these great things start happening to me is when I started telling everybody I'm the luckiest guy in the world, what happens? All these things start happening to me. Why I'm feeding all this subconscious stuff all the time, and it definitely works. All right, so are you guys feeling it? Nice. All right. So it builds on itself. This whole networking effect, this whole inbound 2013, it's all about this kind of stuff. Getting everybody together, getting all these positive thoughts, collaboration, everybody working together. And so we want to send you home with these skills so that you can bring it back to your home, your families, your companies, and you can take positive attitude and all the great things that you've learned and move it to the next level. Your attitude is up to you. What you do with your attitude is up to you. All right, we won't have time for questions. If you have problems with your attitude, you can tweet me the entire and I'll send you some positive ions. All right, Very good. Hey, we appreciate it. Thank you very much, Sam.