Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Inbound Quick Tip 2 | Content Goals

Name: Inbound Quick Tip 2 | Content Goals
Uploaded: 2019-05-06T20:57:37+00:00
Duration: 33 s
Channel: Patrick Biddiscombe
Description: A short YouTube quick-tip (presented by Olivia from New Breed) advising marketers to design content that is discoverable in search, drives lead…

6 May 2019 · 1 min

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0:33

A short YouTube quick-tip (presented by Olivia from New Breed) advising marketers to design content that is discoverable in search, drives lead conversion, and continues engaging prospects through the marketing funnel. The speaker warns against producing one-off content that neither ranks nor converts nor nurtures.

Chapters

Hi there Olivia from New Breed here with your inbound tip of the week. When you're coming up with new content ideas for your campaign, you should always be thinking about how is someone going to find this and how are they going to convert into a lead after the fact, as well as how will you continue engaging them through the funnel. In other words, don't ever produce something that isn't going to be found in search, doesn't lead to producing a lead or or doesn't help them move through the funnel. Content should never be a one off. Thanks for your time. Happy embounding.