Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Inbound Quick Tip | Targeting Buyer Personas

Name: Inbound Quick Tip | Targeting Buyer Personas
Uploaded: 2019-05-06T20:55:12+00:00
Duration: 27 s
Channel: Patrick Biddiscombe
Description: A short inbound-marketing video tip (hosted by Olivia of New Breed) advising marketers to develop and execute every blog, email, or social post with a…

6 May 2019 · 0 min

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A short inbound-marketing video tip (hosted by Olivia of New Breed) advising marketers to develop and execute every blog, email, or social post with a clearly defined buyer persona in mind so content is targeted to what motivates that persona. The clip emphasizes never publishing content without knowing the intended persona and their motivations.

Hi there Olivia from New Breed here with your inbound tip of the week. When you're building out your inbound campaign, everything should be executed on with a specific person in mind. Who is that buyer Persona that you're targeting? No blog, email or social media post should ever be put out to the world without knowing exactly who it's targeting and what is motivating them at the other end. Otherwise, how will you know what will be effective? Thanks for your time. Happy inbounding.