Influencer Marketing is over (and what it means for you)

Influencer marketing has changed forever because now dogs can become influencers. I'm, like, kind of joking, but, like, hear me out for a second. In the 90s, we had celebrities who were really the first true influencers. You might remember celebrity sponsorships like Michael Jordan. He got paid millions of dollars to advertise with Gatorade. Fast forward to the modern day, and you have people making one video that skyrockets their growth. And everyone loves to think that modern influencers cost a lot of money if you're a brand and have really high follower counts. But that's just not the case anymore. In fact, rumor has it that follower counts might not even be a thing anymore. If you're a brand and you really want to nail down how to do modern influencer marketing. I'm sharing all my tips and tricks in this video on the channel, so go check it out.