Influencer Marketing Strategy: Step-By-Step Tutorial (Free Template)

This beauty brand absolutely broke the Internet. How did they do it? It wasn't by spending a fortune on traditional marketing, that's for sure. Instead, they took advantage of one of the fastest growing marketing trends, influencer marketing. To launch its Forever foundation collection, Dior partnered with 67 different social influencers for each one of the 67 color shades in the collection. These beauty influencers created their own content using Dior products that Dior then shared on their own channels as well. It was a huge success that garnered them 290 pieces of new content. Talking about their but it's not just major brands that are getting in on the influencer action, it's small and medium sized businesses too. There's a whole range of influencers from mega sized personalities with 1 million plus followings to Nano local influencers with a small but highly engaged fan base. Don't miss our deep Dive video on everything you need to know about leveraging influencers to help grow your business, no matter the size. Check it out at the video below.