InsightSquared and New Breed partnered to combine analytics software with consulting services for sales and marketing teams. The partnership helps align marketing and sales, supports revenue operations, and drives customer success through InsightSquared's analytics platform.
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My name is Matisha Ladiwala and I'm the VP of Product here at Insight Squared. New Breed and Insight Squared have been partners for a number of years and we've come together to provide the services as well as the technology solutions to help marketers and sales perform better and better aligned. We're seeing revenue ops grow in importance as a function within the company. We're seeing the lines between marketing and sales become blurry. When sales and marketing deliver one congruous experience for the customer, customers tend to be more successful.
Working with Insight Squared has been great for a variety of reasons. Using their tool has given us insight into how our business is performing both week to week and month to month. They actually invited us out to attend their ramp conference. We were able to join them on stage to introduce their marketing analytics platform and help demonstrate the value that the platform can provide.
Inside Square provides the technology to help sales and marketing work better together. And New Breed brings a consulting into services to ensure that processes are in place that really ensure growth and success of the company. A combination of the two is really a recipe for success for sales and marketing organizations.
