Introduction to Inbound Marketing | New Breed Marketing

Hi, I'm Carly from New Breed. Welcome to the introduction to inbound marketing.

The inbound marketing methodology has quickly become an essential piece to marketing strategies across the globe. Inbound marketing is designed to attract visitors to your website, engage with prospects to build lasting relationships and continue to delight them through meaningful content. Most importantly, inbound marketing focuses on unifying your marketing and sales process. This is why inbound marketing has become a cornerstone of successful SaaS marketing. It lowers the cost of customer acquisition, allows the business to scale, shortens the.

Sales cycle and increases customer retention. The innovative nature of inbound marketing aligns the content that your company produces with the ideal customers interests and enables the customer to be empowered throughout the buying process. Planning for success that will increase revenue and customer engagement starts with a solid brand foundation and aligning your messaging to the needs of your customers. This is effectively accomplished through the creation of buyer Personas and conversion paths. Buyer Personas are semi fictional characters that represent your ideal customer. Buyer Personas help refine your marketing strategy and align them around your target customer. Conversion paths are another essential part of inbound marketing. They show the way that a user will move through the buying process. Conversion paths are important to understanding how to position content and structure web pages. Now, before you can start generating those valuable leads, you first need to think about how you're going to get those visitors to your website. This starts with a plan that outlines the various inbound tactics that you're going to use to draw people to your site and ultimately keep them coming back for more. These tactics are often blogging, social media, website optimization and SEO. With these tactics properly set up, you should be generating plenty of leads and now it's time to start engaging with them. Engagement tactics include email marketing campaigns, lead management, conversation bots, videos, calls to action forms and meetings. The engagement tactics start conversations between your target customers and your brand. It positions you as a leader in the field and puts your company at top of mind through multi channel conversations. The delight stage is where you continue delivering the right messages and content at the right times. By creating contextually relevant conversations with customers, you're able to build brand loyalty. It's about providing unbeatable experiences to your customers to keep them coming back. Here at New Breed, we work with high growth B2B companies to increase revenue through the inbound marketing methodology. From buyer Personas, inbound readiness, content strategy and web optimization, we deliver lasting results that attract, engage and delight your customers.