Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Is Bing Coming For Google?

Name: Is Bing Coming For Google?
Uploaded: 2024-05-08T14:29:21+00:00
Duration: 35 s
Channel: Patrick Biddiscombe
Description: A short video commentary discussing recent shifts in search engine market share where Google’s long-standing ~90% share dipped below 80% in April while…

8 May 2024 · 1 min

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0:35

A short video commentary discussing recent shifts in search engine market share where Google’s long-standing ~90% share dipped below 80% in April while Bing’s share rose from ~5% to ~11%. The speaker argues Bing gained ground by rapidly integrating AI features (Copilot) while Google was slower due to caution over protecting ad revenue.

Chapters

I'm showing a red line. Google search engine market share, it's really always actually been around 90% for a very long time. And then in April it dips to below 80% and actually Bing has a real increase here of around 5% to 11%. I did say that Bing might start to steal some search engine market share from Google because they were so quick on the copilot and Google were so slow out of the gates because they had much more to lose. Right. They are the market leader. Most of the revenue comes from AdWords, and so they want to be pretty thoughtful about how they integrate AI into their product. Where Bing, let's face it, they don't have a lot to lose.