Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

It takes a village to build a CRM

Name: It takes a village to build a CRM
Uploaded: 2025-03-19T19:00:39+00:00
Duration: 59 s
Channel: Patrick Biddiscombe
Description: Patrick Biddiscombe explains how HubSpot moved from one customer in 2006 to recognizing three constituencies by 2013: end customers, solution partners…

19 Mar 2025 · 1 min

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Patrick Biddiscombe explains how HubSpot moved from one customer in 2006 to recognizing three constituencies by 2013: end customers, solution partners, and application developers. Building a CRM requires all three working together, not just one vendor.

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It kind of takes a village to raise a kid. It takes a village to build a CRM. It takes more than just one vendor. It takes solution partners, it takes application vendors. You have to connect everything else to really make it sing. 20062013 we have one customer and it was our customer, the person who paid us. And then 2013 we actually have three customers now. We have our end customer, we have solutions partners that we wanted to light and we want to have a really strong value prop for. We have application developers that we wanted to light have a strong value prop. So we have three customers today. I sort of still see HubSpot as an early stage startup. Even though it's a good sized company now, I think HubSpot will be many times bigger in the future. I see us still quite early on the journey deeply investing and delighting those three constituents. We want to be very easy to do business with for partners. We want to be as low friction and high value as we possibly can and we, we want and all the partners who are listening today to double down on us.