Jack Dorsey’s “Twitter Killer,” Explained

Is this app Social Media's Next Big thing? Meet Bluesky. This open source, decentralized social media app allows anyone to see or modify its code and even host a version on their server. When it opened to the public in early February, it jumped by 800,000 users in a single day. When they went public last month, it skyrocketed to an estimated 4 million users. While it's caught the attention of top celebrities and media, according to HubSpot's brand social manager of strategy and analytics, you should take a wait and see approach to new social channels. Keep an eye out for rapid user base expansion, sustained daily usage, platform legitimacy, security, and societal relevance. HubSpot Social did just that when it invested in threads last summer. After the app hit all of those factors, it has since grown by 90,000 followers. Organically. Craving more insider info? Subscribe to the Lead newsletter.