LinkedIn Growth Hacks 2024 (DO THIS to Grow Your Network + Generate Leads)

Patrick Biddiscombe shares LinkedIn tactics to grow your network and find leads. Rewrite your headline as "Job title — Helping X do Y" using all 220 characters. Post carousels on weekends around noon, write short sentences to trigger "See More" clicks, and send personalized connection requests up to 300 characters.
Questions this video answers
46%
220 characters on desktop; 240 characters on mobile.
Over 300 social media marketers (reported as ~300).
Wednesdays, Saturdays and Sundays from 12:00 PM to 9:00 PM.
Up to 300 characters.
Chapters
If you're looking for the best LinkedIn growth hacks for 2023, my friend, you clicked on the right video. Today we're talking all about the best hacks you need to know about to grow your network fast. And the best part is all these hacks are super easy to implement. So let's get started. LinkedIn has high search ranking authority. This means that if someone Googles your name, your LinkedIn profile is likely to be one of the top search results. The key to this is having your profile 100% completed and optimized for for anyone who finds it. A lot goes into optimizing your profile, but we found that a strong headline is 46% more important to LinkedIn prospects than your experience. Your headline is the first thing people see and it sets up the rest of your profile to be visited More depth so how do you optimize it? Here's a simple formula. Job title Helping X do Y X represents your ideal prospect and Y will be their ideal outcome after using your services. Before identifying the keywords you want to use in your headline, you need to identify your target audience and your value proposition. Let's say I'm looking for a social media manager and I type that into the search bar. Results of hundreds of people are going to show up and more than likely they will all say the same thing. Social Media Manager at Insert company Name that right there is where you can stand out from the crowd and add more detail into your headlines. Everybody's head is right here. You want to go boop. Stand out. Here's an example of a headline that follows our formula and uses strong social media manager helping companies turn followers into customers through content strategy and public relations. The headline Character limit is 220 on desktop and 240 on mobile, so make sure you're taking advantage of this section and provide value to all potential followers and customers that land on your page. The next hack to grow your following is to write short sentences when posting content on LinkedIn. When you write in short sentences, people will have to click See More to continue reading the rest of your post. Every time someone clicks on See More, it signals to the LinkedIn algorithm that your post is getting engagement and therefore it pushes it to be seen by even more people. And it could even go viral. Let me show you an example of how to do this. In this post, you see the author write a short sentence that hooks you right away. Hiring a Sales Manager don't make this huge mistake. Many people are likely to click on See More and continue reading this post to learn more about what mistake is he's referring to. At the bottom you can see it tells you how many views your post got in the feed as well. This is a great hack to try out so you can learn how to best engage your followers with short and catchy sentences so you can gain more exposure on the platform. And listen, take it from me, I've been keeping it short and catchy for years now. Speaking of the content you post, you need to be posting carousels if you want to grow your LinkedIn network. LinkedIn posted this blog article highlighting why and how carousels are great for increasing audience engagement. Since they take up more space on the feed than regular posts, they're more interactive and stand out because of the eye catching graphics. Many of LinkedIn's top influencers like Gary Vee take advantage of this hack to boost engagement and you definitely should too. If you want to grow your following this year, you can create carousels that educate, entertain or inspire on topics related to your industry. Something I see many people in my network doing is posting carousels, reacting to news updates and so on. This is a great tactic to start a conversation and and build up your followers. Another hack to consider is avoid posting only on weekdays. Many people view LinkedIn as a professional social media platform and don't take advantage of it on the weekends when people aren't working. This is a big mistake if you want to grow your following. When you post on the weekends, you'll find that you aren't competing with as many other posts and that makes it a lot easier to go viral and increase your impressions. Here at HubSpot, we surveyed over 300 social media marketers to find out the best times to post on LinkedIn, and we found that Wednesdays, Saturdays and Sundays from 12 to 9pm was best for growth. We also have a free in depth guide that gives you the best practices for marketing on LinkedIn. It includes checklists for setting up a successful profile, a walkthrough of LinkedIn analytics, how to optimize your rank for LinkedIn searches, and more. So if you're trying to grow your following and find leads on LinkedIn, this guide is a must have, so I'll leave it linked in the description box for you guys. When it comes to the experience section on your profile, you have to be strategic about filling it out with enough information but not giving it all away. In order to grow a following, you want to include two or three takeaways under each of your experiences. Then let people engage and ask you for more or even your resume. You also don't have to include your professional work experiences. These days many people have very successful blogs, YouTube channels and other online businesses, so it's definitely worth it to include on your profile to gain exposure and be recognized for the side hustles you do behind the scenes. There they are. Good job. So we've covered hacks on how you can attract people to grow your following on LinkedIn, but we haven't talked about one of the most actionable things you can do right now to grow your network, and that is outreach and engagement. Depending on your industry, you can do a quick search to find hundreds of people to connect with. The best part about sending connection requests on LinkedIn is that you can also send them a personalized message and let them know why this connection can be mutually beneficial, saying something like hey, I came across your profile and noticed we both work in digital marketing. We'd love to connect and see how we can add value to each other. Be clear about your intention to connect and utilize those 300 characters to convince people why you're worth adding to their network. The second half is to engage. Once you've made connections, it's important to engage with their posts and continue building on those relationships. LinkedIn is a unique platform because it thrives on discussions and meaningful conversations. Engagement creates a chain reaction because when you comment on a post, it gets shown to your network's feed, even if they aren't directly connected to that person. This is the network effect that makes LinkedIn's organic reach superior to other platforms. And there you have it. Hacks you can start doing today to grow your LinkedIn network super fast. Whether you're looking for a job or want to highlight your brand on LinkedIn, these tips will definitely help attract followers to your page. Comment below and share with us your favorite LinkedIn growth hacks. And don't forget to download our free in depth Guide on using LinkedIn for business and marketing. And if you haven't already, make sure to subscribe to our channel. Now. If you'll excuse me, I'm done being short and catchy. Instead I'm going to be drawn out and unengaging. Switching it up. It's a new year for me trying something new. I'll let you know how it goes. And until then, I'll I'll see you next time. I can't find this client info.
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