Patrick Biddiscombe explains how to use LinkedIn as a search engine, not just a resume. Keywords are the foundation for visibility that attracts recruiters and clients. The platform reaches about 1 billion professionals.
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There's one thing LinkedIn users get all wrong, and we need to talk about it. LinkedIn isn't just an online resume. It's a powerful search engine that can generate targeted, substantial traffic to your profile. And not just for member searches, but all organic searches outside of LinkedIn networks. Case in point, I googled my name. And what do you think came up first? So my LinkedIn profile is a goldmine of opportunity to tap into that power to build a a strong personal brand. And it all starts with keywords, which I'll use to craft a darn near perfect profile to attract recruiters, employers, clients, and ultimately, my destiny. So if you want to learn how to leverage LinkedIn's potential and get yourself in front of 1 billion professionals who represent the largest group of influential, affluent, educational people anywhere, then check out our full video below.