Marketing Quick Tip 3 | What is Demand Generation?

This is Guido from New Breed with your marketing Quick Tip of the Week. From what I've seen, there's a lot of confusion out there about what demand generation actually is. In my opinion, demand generation encompasses all of the activities and tactics from when someone hears about who you are and what your business does until they finally close as a customer. So generating visits to your website, turning those visits into leads, converting them into MQLs, and nurturing them through your funnel are all a part of demand generation. And you can do that in a bunch of different ways that can involve inbound marketing, outbound marketing, and any other tactics that you feel like can aid your business and drive revenue for you. This has been Guido with your marketing Quick tip.