Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Maximize The ROI of Your Paid Media Campaigns! (Free Template)

Name: Maximize The ROI of Your Paid Media Campaigns! (Free Template)
Uploaded: 2023-12-04T18:53:30+00:00
Duration: 32 s
Channel: Patrick Biddiscombe
Description: YouTube marketing case study by Patrick Biddiscombe showcasing how Wheel the World (an accessible travel company) used HubSpot and Google Ads to refine…

4 Dec 2023 · 1 min

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0:32

YouTube marketing case study by Patrick Biddiscombe showcasing how Wheel the World (an accessible travel company) used HubSpot and Google Ads to refine buyer personas and channel targeting. The campaign produced measurable business impact: a 65% increase in bookings, 23% growth in leads, and a 64% decrease in cost-per-lead, while expanding access to travel for people with disabilities.

Questions this video answers

65% increase in bookings.

23% growth in leads.

64% decrease in cost per lead.

HubSpot and Google Ads.

Chapters

Wheel the World is a unique travel company that provides accessible travel for people with disabilities. They needed to understand how to connect and earn the trust of their customers during the lead to sale journey. With HubSpot's help, the Google Ads campaign allowed them to leverage buyer Persona data and identify the most effective marketing channels for their business. This strategic campaign led to a 65% increase in bookings, 23% growth in leads, 64% decrease in cost per lead, and change people's lives by expanding access to travel experiences that didn't previously exist.