Patrick BiddiscombeNew Breed · Founder & CEO of New Breed | HubSpot-Led Growth | Advisor to HubSpot & FinQore

Most Strategists Are Fake... Here's Why

Name: Most Strategists Are Fake... Here's Why
Uploaded: 2024-07-11T16:00:52+00:00
Duration: 24 s
Channel: Patrick Biddiscombe
Description: This content was created by Patrick Biddiscombe. This content was uploaded by Patrick Biddiscombe. This is a YouTube video titled "Most Strategists Are…

11 Jul 2024 · 0 min

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This content was created by Patrick Biddiscombe. This content was uploaded by Patrick Biddiscombe. This is a YouTube video titled "Most Strategists Are Fake... Here's Why" created on July 11, 2024, discussing the limitations of strategy in marketing and emphasizing the importance of core craft skills alongside enthusiasm and confidence.

I think there's a three legged stool of marketing failure. It's enthusiasm, confidence, and then it's also strategy. People think strategy solves everything and it doesn't. Like you. Like, not that strategy isn't important, but like, if you don't have the core craft skills, the best strategy in the world isn't going to save. Right. Like, you have to have the fundamental skills of the craft and strategy doesn't. Strategy isn't how you build skills. Strategy is how you utilize the skills once you've built them.