A first-person testimonial from Jonathan Summey (head of digital marketing and e‑commerce at Superpedestrian) praising the agency New Breed. Summey emphasizes that New Breed took time to understand Superpedestrian’s business pains, focused on long-term success rather than short-term gains, supported a complex Salesforce integration/migration, and delivered strong communication, stakeholder alignment, and data-driven measurement to demonstrate impact and build trust.
Chapters
So I'm Jonathan Sommy. I head up digital marketing and E commerce at Super Pedestrian. One of the things I felt was very unique about Nubre compared to the others is they fully understood our business, they'd done their homework and they understood what our business pains were. That the long game is really about driving my success. I think there are a lot of agencies that are only looking at it with a very sort of short term. What's great about New Breed is going above and beyond to deliver on ensuring that they understand what I need and being able to execute against it. I don't know if you've ever dealt with a salesforce integration or migration, but it is no simple task. So I needed an agency that had the sales ops jobs to be able to help us through that evaluation and developing a strategy and a plan to execute. Communication is key and that's one of the things that I think is really great about New Breeding because I not only have to be clearly communicating to my team but also across and up in the organization. I mean what makes my life easier is showing stakeholders, the board or my CMO the impact that our initiatives are having. It's not just marketing activity, it is truly data driven results and bringing that rigor inside of a company that helps shed a light on what's working and what isn't. New Breed helping me identify who the stakeholder should be and giving people the right information at the right time helps everyone feel confident about what we're doing and where we're headed. And being able to trust and rely on them to not just look for the next opportunity but actually help me build for success and help me execute my goals for my company is invaluable and that's newbreeding.
