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A short segment from a YouTube video by Patrick Biddiscombe ("NEW Social Media Strategies for 2024 (FREE Template)") advising viewers to perform competitive analysis on social media: follow top competitors, observe post frequency and their most engaging content, and note audience praise or complaints to learn what works and what doesn't. The speaker frames this as one piece of a broader social media strategy and directs viewers to the full video and a free template for all steps.

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