One Text Message Can Lead To More Sales

This one tactic led to an 18% increase in sales. An online shopping platform in Atlanta wanted to use SMS marketing to grow their business. In order to generate opt ins and phone numbers for their campaign, they chose to attach the CTA to their checkout page. With that addition, 86% of people opt in at checkout. After opting in, the brand sends a message to every new subscriber letting them know what type of content to expect, how often they'll receive messages and how to opt out. But this is the part that boosted sales. They'd send customers a reminder text when they've left an abandoned cart. This message proves to be successful with a conversion rate of 18% for the customers that didn't click the link. For the culture sends out a second reminder 24 hours later that comes with a small gift in the form of a personal discount code. They discovered that a small discount of 5% helped them recover sales that would have otherwise been completely lost. For more marketing examples, subscribe to the HubSpot marketing channel.