A practical YouTube tutorial on using Pinterest for business marketing, covering why Pinterest matters (high-intent visual search audience), how to set up and optimize a business profile (claiming your website, profile copy, Rich Pins), ad strategies (shopping ads, campaign goals, budgeting, targeting, bidding), content strategy (boards, posting cadence, Pinterest-native creatives), and measurement (Pinterest analytics metrics). The video emphasizes creating bespoke Pinterest-optimized creatives and continuous optimization for long-term ROI.
Chapters
Pinterest? Isn't that where you go for interior decorating inspiration and to discover the hottest new smoothie combo? Not so fast. You may think you've got your marketing channel bases covered, but don't be too quick to write off one of the most underrated platforms around. First of all, Pinterest is more than a digital scrapbook. It's a visual search Engine with over 433 million active monthly users. And if that doesn't get your marketing Spidey senses a tingling 90% of users say that Pinterest helps them decide what to purchase. That's that's a big user base that places a lot of stock into the things they can see and learn on one platform. In fact, Pinterest has a unique audience dynamic. Unlike most other social platforms, prospects on Pinterest are actively looking for a solution to a problem. A prescient post on Pinterest can be a vital stepping stone towards finding the answer they're looking for. And Pinterest is bustling with motivated, curious buyers with money to spend. According to studies, if you look at US based social channel users with a household income over 100k, almost half of them are Pinterest users. This makes it ideal for those tricky top of funnel activities because the prospects here have both the inclination and the means to make purchase decisions fast. Check out the link in the Description to get 12 free Pinterest templates to get you started. But what you're probably still itching to know is how to get started on your Pinterest marketing journey. So let's talk about some best practices that you want to definitely implement. Credibility is everything. You need to look legitimate. To do that you need to claim your website. Just go into the business hub, hit Claim and then click Website. You'll get a unique code that you'll need to then insert into your website header. This will then show up on your Pinterest page to show that your website has been claimed. That means people will now know that you own that website and that it's safer than to click through to your site via your Pinterest profile. Next, get your profile optimization sorted. That starts with making the description of your business and its product or services. Make sure to include your target keywords and a cta, add your URL and enable. Rich Pins Rich pins come in many forms and sizes, but the top ones your business needs to know about are product pins which give users info like how they can make a purchase and even real time stock availability. Article pins which will display info like the author headline or description of an article and app pins, which include a call to action to download an app directly through the Pinterest platform. And why are they good? Because they draw metadata from the web pages they link to, helping you showcase information about what makes your products and services so great and how your prospects can take advantage of them. Another bonus, Pinterest pins don't disappear, and this opens the door for some serious ROI potential. If you develop a killer pin, it can help you drive traffic for months or even years to come, especially as your pins will start to show up in Google search results. So let's talk about how you can maximize the odds of that actually happening. Let's talk about ads, because no matter which sector you call home, Pinterest can help you drive sales and increase revenue. One key way Pinterest does this is with shopping ads. Shopping ads showcase items in your product catalog using a single image or video ad. Creating a shopping ad is pretty straightforward. Head into the business section of the profile and select the type of campaign you'd like to run. Depending on your marketing needs, you can choose from three Build Awareness. This is about helping people discover your brand drive consideration Build this is getting people curious about your product or services and get conversions. This will optimize your ability to make sure that people click that buy button so you can choose your goals depending on where Pinterest sits in your marketing funnel. Next up Budget. The good news is that Pinterest traffic is often affordable, so you should have some wiggle room to experiment with campaigns for relatively low spend. Even just a few dollars of spend will start to give you an indicator of how your campaigns are landing. Next up is targeting. You need to create ads groups that are based on the keywords you use to optimize your profile. This will give you a pool of potential prospects that you can start to filter and sell to. More specifically, you can also select demographics along these factors. So next we need to zoom in on the people within these groups that we most want to sell to. You can add keywords and interests to put your ads front and center when someone is searching for that specific term. Finally, we need to make sure you're optimized for conversions. Make sure your optimization and delivery are set to automatic for bidding. This means Pinterest will try its best to get the best possible conversions from your budget. If you're feeling a bit more confident and want even more control over managing your cost versus conversion, you can do that with the custom option. Pinterest also uses product and industry info to automatically target these ads to the most ideal audience. What's more, you only pay for the direct clicks on your ads, and that means if your pin gets saved by another user and then gets clicked, you don't pay for it. This differentiation between paid clicks and earned clicks means that you can get a big snowball of engagement from a small spend. Okay, so let's talk a bit more about the pins themselves. Go boarding. Set up boards that comprehensively cover the niche your business operates in. Then optimize your board titles for relevant keywords to help the right audience find you quickly and easily. Word of warning make sure when you're embedding yourself into the Pinterest community, you do so consistently and strategically. Plan a regular cadence of posts and make considered choices about which accounts you choose to engage with. Find others who are in your niche. Think about who else is doing work that you admire, what topics are trending in your sector. Make sure you also leave room for ad hoc posts to deliver value tailored to your audience's specific pains and concerns in a particular moment. And keep an eye on how things are going. Got a pin that's knocking it out of the park? Learn from that. Got a pin that's getting a big old tumbleweed? Learn from that even more. And don't forget to keep things consistent. This is a visual platform and brand recognition is key. Fasten your pins Craft some really engaging pins. Here's a pro tip to help get you there. Use vertical images with a 2:3 aspect ratio and add text overlays to turn your pins into some real head turners. Bonus tip if there were one Pinterest pitfall you need to make sure to avoid, it would be this. Don't recycle creative from other platforms. Pinterest is a visual centric platform. Anything out of place or poorly optimized has a big impact. So please don't just repurpose old creative. Build new content optimized for Pinterest and you'll get the gains you deserve. Throughout your Pinterest journey, you need to stay on top of the metrics. Curious about how your strategy is going? Measure your results and then be prepared to adjust your strategy. Pinterest analytics makes it really easy to keep an eye on the metrics. The key ones to look for are overall presence. This is a breakdown of your organic, paid and earned engagement across all your pins account insights. This shows how people on Pinterest are interacting with content they save from your accounts, including liking, commenting and sharing best pins and audience insights. This allows you to see which of your pins resonate most with your audience. This will illuminate which topics your audience is most interested in or not interested in based on their behavior. This helps you build your understanding of what your most popular pins and ads have in common so you can build your content strategy to maximize those features. So there you have it. The Pinterest Playbook. Remember, Pinterest is a powerful platform perfectly primed to help you maximize engagement and sales. It's showing the kooky digital scrapbook that some people take it to be. And if you want to get the most out of the platform, get bespoke. Follow the best practices, make use of the key features and optimize, optimize, optimize, and then optimize some more. If you want to kickstart your Pinterest journey, jump into the description below and grab our selection of 12 free Pinterest templates. This nifty little PowerPoint deck contains everything you need to create click worthy pins in a matter of minutes. Also, drop me a comment and share how you plan to use Pinterest to promote your business. Or if you've got a tip that we didn't cover here and we really need to know about it, make sure you let us know down below. I'm always on the hunt for some new Pinterest hacks. As always, don't forget to hit that subscribe button so you get all the latest marketing and business tips first. Until next time. Bye. I can't find this client info.
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